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Virtual Conference Recap BY Katie Chambers | December 02, 2025

How Technology Can Enhance the Full HR Spectrum, from Recruiting to Retirement

Love it or fear it, AI is here to stay. In implementing AI and other new tech, leaders need to bring along the entire organization and drive a mindset shift, which includes an appreciation of how agentic AI will boost efficiency and productivity. Organizations must also consider the importance of anticipating risks and concerns about bias while utilizing these tools. During a fireside chat at From Day One’s November virtual conference, Kim Shockley, the VP of HR technology & automation at HP, shared how her organization is making the most of emerging technologies.  The Evolution of HR TechnologyDuring her 12 years working in HR technology, Shockley has witnessed rapid changes. Most companies had HR solutions “on prem” (meaning on a server on the premises) but now work mostly with cloud-based technologies. “HCM [human capital management] software vendors [have] become the standard, and companies [are] moving to really focus on an implementation of that across all capabilities” she said. “This huge explosion in the HR tech marketplace [is] focused on innovation and delivering best of breed technologies and really encouraging us to think outside of the box of what can I do beyond the standard of HR deliverables.”Many workplace software companies like Workday and Success Factors are acquiring and merging with others to provide all-in-one solutions, she says. “What’s happening now has the potential to leapfrog us and shift us significantly in a different direction, and that we in five years may look completely different than what we look today in our technology environments.” Megan Ulu-Lani Boyanton, business reporter at the Seattle Times, moderated the session with Kim Shockley of HP (photo by From Day One)The myriad of options can be overwhelming, so Shockley advises focusing on impact. Many HR tasks are “foundational [and] transactional, it’s the things that we have to do to help to run the business,” she said, referring to tasks like payroll and PTO. “And then there are other things in a business that HR delivers that have potential to deliver competitive advantage or strategic differentiation. A lot of these are in the talent space. They may be related to your employee value proposition,” she said. This is where technology beyond the core HCM can be beneficial in terms of talent support and development. Implementing Technologies That Promote Growth “Who do we want to be? We want to be an organization where talent is attracted to come to us, and then we are developing them, providing them the tools and opportunities to learn and grow so that they have choices in the future,” Shockley said. HP has implemented a talent intelligence platform that helped it become a skills-first organization and allowed employees to find new roles within the organization based on their skill-set, boosting talent retention. The tech also provides career pathing to help employees see how they can grow within HP. “I may see that I can switch functions where I may not have ever considered that before, because I have the skills to go there,” she said. Mentoring matches and stretch projects have all been optimized with AI technology. The software doesn’t just boost retention. “That same platform serves us on the recruiting side too, and helps us to find the right talent externally. It’s a skills platform. It allows us to find candidates based on AI algorithms and an AI model that does map candidate matching that has been a game changer for us in terms of us finding the right people, finding folks with the right skills, and moving them through the process,” Shockley said. While AI can certainly help HR leaders, they must be sure to use it responsibly, making sure systems “are designed and deployed in a fair, safe, and aligned manner with human values,” Shockley said. “HP as an enterprise has AI governance principles around trust, safety, security, and accountability. We have, on top of that, commitments for our people organization that take that a step further because of our responsibilities.” One of these is “human in the loop,” ensuring that a human is always involved and that AI is not solely making decisions related to humans. HR partners with employment attorneys and compliance departments to understand and define best use, high risk, and forbidden use cases.  Encouraging the Mindset ShiftAgentic AI offers opportunities to transform and automate business processes. “I can create an end-to-end workflow that drives more productivity into our processes, for both HR and for our employees and it also can impact the employee experience,” Shockley said. This rapid evolution is both exciting and challenging. “I have to be in the mode of executing, because I can’t wait for everything to be perfect. I need to be moving forward and learning and taking advantage… I have a bigger risk in not acting than in acting today,” she said. The information overload can be significant. Leaders need to encourage teams to be ready for AI, which Shockley calls a “mindset shift.” “With your average person, there’s still a lot of unknowns around AI—a lot of questions, maybe some anxieties and fears,” said moderator Megan Ulu-Lani Boyanton, business reporter at the Seattle Times. Shockley says encouraging experimentation is the best way to get employees comfortable with emerging technologies. “You have to actually put the tools in the hands of your people. It doesn’t have to be complex,” she said. Starting small with simple tools like Microsoft Copilot can help workers understand the value of AI. From there, you can expand into more complex company-wide technologies, like HP’s career mapping tool that lets employees dream and aspire to an exciting future. AI implementation is most effective when approached with purpose and clear intent, Shockley says. “It’s easy to say, ‘That’s cool. I want that.’ But if you start going at it that way, you often don’t get the outcome that you were after because you didn’t really define the outcome. And so, we always come back to, ‘What are we trying to accomplish?’ And let’s start there and then let’s figure out what’s the right technology to deliver on that.” Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost, Top Think, and several printed essay collections, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.(Photo by Summit Art Creations/Shutterstock)

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News BY Emily Nonko | November 14, 2025

Target’s Buff Santa Is Back. Can He Deliver the Brand From Its Troubles?

Can a hunky Santa deliver relief from Target’s enduring struggles? For a second year in a row, the $106 billion national retailer is hoping the character can at least be a warm and welcoming messengar though the holiday season.This fall, Target announced its Step Into the Holidays campaign with a big emphasis: “Kris K. is back.” The company launched the campaign last year showcasing a youngish, dashing Santa. As a woman in last year’s ad put it: “It was Santa Claus. And he’s, like, weirdly hot.” The ad got attention everywhere from Tik Tok to the New York Times, so he was due for an encore. This time, ads show a fuller view of Kris’ personality, as he highlights his top gifts, watches football, sings karaoke and goes on dates.“Kris K. from Target captured hearts last holiday season,” Michelle Mesenburg, Target’s SVP for creative and content, said in a statement. “He embodies the playful joy, ease and inspiration that define the Target experience — helping you find the perfect gifts, celebrate every moment and make the season shine a little brighter.”Target has been in the midst of a new strategic plan on “creating today's Tarzhay, offering everyday discovery and delight for millions of families and ensuring Target is a consumer favorite for years to come,” then-CEO Brian Cornell said earlier this year. That has included a huge investment in marketing efforts, including this multi-pronged holiday campaign. Sarah Nesheim, a brand expert and co-founder of the social-media driven branding firm Crafted, isn’t convinced that marketing alone can fully correct course on the company’s recent struggles. She traces Target’s branding issue to 2023, when the company removed some displays celebrating Pride Month from store shelves after social media posts about its “woke” merchandise and threats against the safety of its workers, then faced further backlash from LGBTQ+ and human rights groups who said Target wasn’t standing by the community.This January, Target joined a number of other U.S. companies in dropping its diversity, equity and inclusion goals. Black shoppers responded with a well-publicized, 40-day boycott over its decision to cave to right-wing pressure on diverse hiring goals. While CEO Brian Cornell tried to re-emphasize Target’s commitment to diversity and inclusion, Target announced his resignation in August.Flip-flopping rarely works to cement a retailer’s brand identity and build customer loyalty. “It dilutes the brand identity and confuses customers,” Nesheim told From Day One. Consistent messaging of a brand like Costco — which sticks to customer value, even promising not to raise the price of its famous $1.50 hotdog — is a more effective strategy, she adds. Costco also stuck with its DEI programs, along with companies like Levi Strauss & Co.Target’s identity crisis strained already-existing retail challenges. “It’s made them less resilient to pressures like tariffs and Americans spending less,” Nesheim added.So while shopper boycotts rarely hurt major companies’ bottom line, the one in January did. Sales at Target, which has almost 2,000 stores across the U.S., fell more than expected in the first quarter of 2025. This summer, executives candidly included the DEI boycott in the list of reasons why the sales were down: “This was remarkable because a concession like that does not happen often,” NPR business correspondent Aline Selyukh said at the time.Sales from both physical stores and online channels had also been flat or declining in nine out of the past 11 quarters, PBS reported in August. In October, the Wall Street Journal reported that the company planned to lay off around 1,000 global corporate employees and eliminate 800 open positions. So will a hot Santa usher in some actual magic? “It’s a cute campaign,” Nesheim acknowledges, “but it still doesn’t tell me anything about what Target stands for.” Still, there’s effort by the retailer to make bigger changes. The new chief executive, 20-year Target veteran Michael Fiddelke, starts in February. He has outlined three immediate priorities: rebuilding Target’s merchandising strategy, improving the in-store experience, and investing in technology. The holiday campaign is meant to emphasize the brand’s store experience and value. Target also just made news for its new directive asking store employees to smile, make eye contact, and greet or wave when a shopper comes within 10 feet of them. “Heading into the holiday, we’re making adjustments and implementing new ways to increase connection during the most important time of the year,” Chief Stores Officer Adrienne Costanzo said in a statement.The company found that key consumer metrics rose when shoppers were greeted or acknowledged. The company will also work to improve in-stock levels, spruce up its stores, and host in-store demos and events throughout the holidays.And in the social-media world, Target hopes Kris K. can help kindle a new vibe. A video on Target’s official Instagram page, reports USAToday, shows a buff, “charismatic store team member” dressed as Santa, lifting weights (two red baskets filled with store items), which prompted one social-media user to muse, “Will there be one in every store?”  In her two-decade career, Emily Nonko has written about social justice, urbanism, real estate and housing as a freelance journalist based in Brooklyn, New York. In 2020, she co-founded Empowerment Avenue, a nonprofit supporting creative work from incarcerated people, and oversaw its writing cohort, where the group supported hundreds of stories publishing in mainstream media outlets from incarcerated writers around the country.(Featured image courtesy of Target)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University