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Virtual Conference Recap BY Emily McCrary-Ruiz-Esparza | December 10, 2025

How Innovative Companies Put Advanced Technology to Work

HR leaders are on the front lines of AI adoption in the workplace. They’re responsible not just for finding ways to make their own departments more productive and efficient, but for ensuring that it can be smoothly applied throughout the organization. At a panel discussion at From Day One’s November virtual conference about how innovative companies are putting advanced tech to work, leaders shared how AI is reshaping their organizations, from hiring to data privacy.How AI Is Saving One Company Thousands of Hours At Vail Resorts, one major success has been in taming application volume, an enormous relief for a company that employs 50,000 workers, roughly 80% of whom are seasonal. “Our first attempt with leveraging AI is around modernizing the talent-acquisition process,” said Shiv Akumala, senior director of HR and finance. The hospitality company launched a mobile-friendly UI interface where candidates can apply for jobs that match their skill sets and their experience.Behind the scenes, the platform analyzes applications and automatically schedules screening calls and interviews. For a team accustomed to manually sorting through seasonal hiring surges, the impact has been dramatic. This first attempt at AI has saved the talent acquisition team thousands of hours, Akumala says.Vail’s use of AI doesn’t stop at hiring. The company is also using tools that forecast labor needs in real time, factoring in guest bookings and weather conditions to help managers schedule workers more accurately. Instead of relying on instinct or static staffing plans, managers can use dynamic models to understand exactly when demand at resorts will spike.Training a Modern Workforce on AIAt S&P Global, leaders saw the promise of AI early. The data and intelligence firm began training its workforce on artificial intelligence in 2018, well before the 2022 release of ChatGPT created the current AI boom.All new hires get exposure to AI tools and principles, regular hackathons challenge teams to develop their skills, and employees are incentivized to solve their problems with AI. Journalist and From Day One contributing editor, Emily McCrary-Ruiz-Esparza moderated the session (photo by From Day One)Executives model this behavior. CEO Martina Cheung and CPO Girish Ganesan have spoken at company all-hands meetings about how they use AI, both in and outside the office. That openness matters, says Tiffany Clark, S&P’s global head of people solutions and well-being. “That’s what really encourages and incentivizes our employees to leverage AI.”Making AI Simple and PersonalFor some, the AI learning curve is steep, and a slower introduction is needed, said Tyson Foods’ HR tech leader Devina Desai. The challenge is ensuring the tools are accessible enough for everyone to participate. “We need to make the experience for our team members basic,” she said.So, Tyson created a simplified, one-stop user experience within its HR administration system. Instead of navigating multiple portals with discrete credentials, employees can log in to a single platform to review dental insurance, submit medical claims, or learn about financial benefits.  When everyday tasks like these become easier, Desai says, employees are more likely to use their benefits. Line managers get their own tailored dashboards with analytics, attendance records, and tardiness data–and each user sees exactly what they need.Ensuring Data Privacy Amid a Surge of AIIf efficiency is one side of AI adoption, data protection is the other. “We have very important internal employee data, so I always think about the possibility of leakage,” said Róisín Daly, head of people solutions at fintech company Stripe.As HR tech vendors began adding AI features, Daly’s team scrutinized the fine print. “We were suddenly faced with this problem: They’re processing our data and the lawyers don’t exactly know how to handle this, because it’s very new.”Daly must handle HR data–which includes troves of personally identifiable information, or PII–differently than her counterparts in other functions handle their data. While non-PII employee information may sit safely in the cloud, sensitive personal data requires iron-clad protections. The slightest bit of leakage is problematic at best, and catastrophic at worst.“That’s how leaders in the HR space tell me that they lose sleep, so I’m very focused on the experience, both from an internal data storage perspective and a vendor relationship perspective.”Clark agreed: “HR data is not the same as other forms of data. The biggest part is getting people to understand that difference, and then making sure we have firm data governance and data safeguards.”At pharmaceutical company McKesson, rigorous review is standard for every AI-enabled initiative. Ajeeth Anand Viswanath, senior director of HR tech services, says the company uses a three-tier approval model. First, legal reviews the use case. If it passes, it’s on to a senior specialist or data architect. Only after clearing those hurdles does it go to an executive-level board that assesses risk, exposure, and alignment with company priorities. “It’s a long process, as there are multiple questions,” he said. “Even the attorneys are present.”As the rate of change accelerates workplace transformation, HR leaders will have to contend with the way AI both simplifies and complicates the discipline. Whether it’s speeding up hiring, simplifying frontline tools, or tightening data protections, each organization is reckoning with how to deploy AI in ways that serve both the business and its people.Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism. She is the host of How to Be Anything, the podcast about people with unusual jobs.(Photo by JLco - Julia Amaral/iStock)

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News BY Emily Nonko | November 14, 2025

Target’s Buff Santa Is Back. Can He Deliver the Brand From Its Troubles?

Can a hunky Santa deliver relief from Target’s enduring struggles? For a second year in a row, the $106 billion national retailer is hoping the character can at least be a warm and welcoming messengar though the holiday season.This fall, Target announced its Step Into the Holidays campaign with a big emphasis: “Kris K. is back.” The company launched the campaign last year showcasing a youngish, dashing Santa. As a woman in last year’s ad put it: “It was Santa Claus. And he’s, like, weirdly hot.” The ad got attention everywhere from Tik Tok to the New York Times, so he was due for an encore. This time, ads show a fuller view of Kris’ personality, as he highlights his top gifts, watches football, sings karaoke and goes on dates.“Kris K. from Target captured hearts last holiday season,” Michelle Mesenburg, Target’s SVP for creative and content, said in a statement. “He embodies the playful joy, ease and inspiration that define the Target experience — helping you find the perfect gifts, celebrate every moment and make the season shine a little brighter.”Target has been in the midst of a new strategic plan on “creating today's Tarzhay, offering everyday discovery and delight for millions of families and ensuring Target is a consumer favorite for years to come,” then-CEO Brian Cornell said earlier this year. That has included a huge investment in marketing efforts, including this multi-pronged holiday campaign. Sarah Nesheim, a brand expert and co-founder of the social-media driven branding firm Crafted, isn’t convinced that marketing alone can fully correct course on the company’s recent struggles. She traces Target’s branding issue to 2023, when the company removed some displays celebrating Pride Month from store shelves after social media posts about its “woke” merchandise and threats against the safety of its workers, then faced further backlash from LGBTQ+ and human rights groups who said Target wasn’t standing by the community.This January, Target joined a number of other U.S. companies in dropping its diversity, equity and inclusion goals. Black shoppers responded with a well-publicized, 40-day boycott over its decision to cave to right-wing pressure on diverse hiring goals. While CEO Brian Cornell tried to re-emphasize Target’s commitment to diversity and inclusion, Target announced his resignation in August.Flip-flopping rarely works to cement a retailer’s brand identity and build customer loyalty. “It dilutes the brand identity and confuses customers,” Nesheim told From Day One. Consistent messaging of a brand like Costco — which sticks to customer value, even promising not to raise the price of its famous $1.50 hotdog — is a more effective strategy, she adds. Costco also stuck with its DEI programs, along with companies like Levi Strauss & Co.Target’s identity crisis strained already-existing retail challenges. “It’s made them less resilient to pressures like tariffs and Americans spending less,” Nesheim added.So while shopper boycotts rarely hurt major companies’ bottom line, the one in January did. Sales at Target, which has almost 2,000 stores across the U.S., fell more than expected in the first quarter of 2025. This summer, executives candidly included the DEI boycott in the list of reasons why the sales were down: “This was remarkable because a concession like that does not happen often,” NPR business correspondent Aline Selyukh said at the time.Sales from both physical stores and online channels had also been flat or declining in nine out of the past 11 quarters, PBS reported in August. In October, the Wall Street Journal reported that the company planned to lay off around 1,000 global corporate employees and eliminate 800 open positions. So will a hot Santa usher in some actual magic? “It’s a cute campaign,” Nesheim acknowledges, “but it still doesn’t tell me anything about what Target stands for.” Still, there’s effort by the retailer to make bigger changes. The new chief executive, 20-year Target veteran Michael Fiddelke, starts in February. He has outlined three immediate priorities: rebuilding Target’s merchandising strategy, improving the in-store experience, and investing in technology. The holiday campaign is meant to emphasize the brand’s store experience and value. Target also just made news for its new directive asking store employees to smile, make eye contact, and greet or wave when a shopper comes within 10 feet of them. “Heading into the holiday, we’re making adjustments and implementing new ways to increase connection during the most important time of the year,” Chief Stores Officer Adrienne Costanzo said in a statement.The company found that key consumer metrics rose when shoppers were greeted or acknowledged. The company will also work to improve in-stock levels, spruce up its stores, and host in-store demos and events throughout the holidays.And in the social-media world, Target hopes Kris K. can help kindle a new vibe. A video on Target’s official Instagram page, reports USAToday, shows a buff, “charismatic store team member” dressed as Santa, lifting weights (two red baskets filled with store items), which prompted one social-media user to muse, “Will there be one in every store?”  In her two-decade career, Emily Nonko has written about social justice, urbanism, real estate and housing as a freelance journalist based in Brooklyn, New York. In 2020, she co-founded Empowerment Avenue, a nonprofit supporting creative work from incarcerated people, and oversaw its writing cohort, where the group supported hundreds of stories publishing in mainstream media outlets from incarcerated writers around the country.(Featured image courtesy of Target)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University