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Live Conference Recap BY Ade Akin | November 24, 2025

How to Introduce and Leverage AI at Work Without Stirring Up Resistance

The rise of generative AI at work brings excitement, uncertainty, and a touch of paranoia, from fears of job security, to leadership’s ethical concerns, and worries of its power. David Wishon, SVP of talent management at Lionbridge, says the key to successfully rolling out AI at work is surprisingly simple. “We started with carbonara recipes, and what dogs should you have in a New York apartment,” Wishon said during a panel on AI adoption at From Day One’s Boston conference. “We started with fun, and then that created this momentum.”This playful approach was central to Lionbridge’s strategy for demystifying AI. The company addressed employee fears about AI by giving each employee a goal to accomplish with generative AI for the year, says Wishon. Lionbridge trained 4,500 of its 6,500 employees in a few months by starting with low-stakes, personal use cases for AI, before transitioning to work-related tasks. “It was really just trying to get that sense of fun, that sense of permission,” he said. Demystification and the Soft LaunchWhile Lionbridge opted to introduce AI with structured, company-wide training, other organizations embraced a subtler approach. “Ours was almost more like a soft launch,” Michelle Randall-Berry, the global head of talent at Teradyne, said. “We didn’t go through a lot of discussion and approvals. We just did it.”Teradyne’s talent acquisition teams and learning department quietly integrated AI with gentle “nudges,” such as personalized course recommendations for employees and automated messages to potential hires. “It was kind of more of a quiet, ‘wow, believe it or not, we’re using AI, everyone,’” Randall-Berry said about Teradyne’s subtle approach to AI integration.Streamlining Workflows and Enhancing PerformanceAnkit Saxena, the global head of people insights and HR technology at PPG, says AI’s most significant impact in most organizations is increased efficiency. PPG, an international manufacturing company, created its own version of ChatGPT called “Chat PPG” for internal use, providing employees with unbiased, vetted information. Panelists spoke with Janelle Nanos, assistant business editor for news innovation, the Boston Globe about "How HR Leaders Can Leverage AI to Make Their Work More Effective and Fulfilling"PPG accelerated its hiring cycle by delegating processes like interview scheduling and candidate screening to artificial intelligence. “Instead of X number of days, it is reduced to X minus 10,” Saxena said.The benefits of embracing artificial intelligence extend to performance management, a traditionally time-consuming process for managers. “Performance reviews can take several hours,” Marissa Gladstone, the director of sales at Workleap, said. AI tools can aggregate an employee’s work, projects, goals, and feedback, into a holistic summary in minutes. This changes the manager’s role from data collector to coach, allowing them to focus on “true relationship building.”The Human Guardrails: Bias, Fraud, and BurnoutAI integration into organizational processes also brings some inherent risks, particularly around biased algorithms and candidate fraud. All five panelists unanimously agreed that artificial intelligence is most efficient when it assists the hiring process, but doesn’t make final decisions. “We determined that we weren't going to use AI for assessment and decisioning of candidate quality,” Wishon stated, pointing to ongoing legal cases such as the Equal Employment Opportunity Commission (EEOC) vs. iTutor Group in 2022. iTutor agreed to pay a $365,000 settlement after its AI system was found automatically rejecting applications from women over 55 and men over 60. Saxena outlined a three-part governance framework used to prevent AI from inheriting bias at PPG: verifying data sources, scrutinizing vendor algorithms, and continuously evaluating outcomes for discriminatory patterns.AI is creating a new frontier of fraud that hiring managers must look out for. Wishon described “impostors or dreamers” who use large language models to fabricate resumes and answer interview questions in real time. Wishon also points out the rise of “collusion,” where data centers use artificial intelligence to imitate individual candidates. In response, Lionbridge now uses identity and email verification checks to filter for “viable, authentic, accurate candidates.”Wishon says the most unexpected challenge he’s faced working with artificial intelligence is what he terms “AI burnout.” He says the initial efficiency gains AI brings have a lifespan and cannot accelerate human-centric elements like socialization, change management, or navigating company culture. AI as Your Sparring Partner, Not Your ReplacementDespite the challenges of integrating artificial intelligence into company processes, AI works best as a collaborative tool rather than a replacement for human intelligence, creativity, and intuition, the panelists agreed. AI’s role is to empower, not replace, the human workforce. Gladstone, who admits to her own moments of fear, now sees AI as an essential partner. “AI is not going to replace you. People who use AI will,” Gladstone said. “AI is your first draft. AI is your sparring partner. It is something that helps you develop some of those ideas. It takes away that analysis paralysis.”“Just dip your toe in,” said Randall-Berry, who recently coached a nervous team member on using Copilot to refine a memo. That same team member couldn’t get enough of AI once she got past her initial hesitation. “She was absolutely floored,” Randall-Berry said. “And then she kept asking it, ‘Can you do this? Can you add this?”Ironically, the ultimate destination of AI integration is a profoundly more human workforce, where employees focus on tasks that require a human touch, while AI handles repetitive, manual tasks. Less administration, more human connection. Fewer processes, more creativity. Ade Akin covers workplace wellness, HR trends, and digital health solutions.(Photos by Josh Larson for From Day One)

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News BY Emily Nonko | November 14, 2025

Target’s Buff Santa Is Back. Can He Deliver the Brand From Its Troubles?

Can a hunky Santa deliver relief from Target’s enduring struggles? For a second year in a row, the $106 billion national retailer is hoping the character can at least be a warm and welcoming messengar though the holiday season.This fall, Target announced its Step Into the Holidays campaign with a big emphasis: “Kris K. is back.” The company launched the campaign last year showcasing a youngish, dashing Santa. As a woman in last year’s ad put it: “It was Santa Claus. And he’s, like, weirdly hot.” The ad got attention everywhere from Tik Tok to the New York Times, so he was due for an encore. This time, ads show a fuller view of Kris’ personality, as he highlights his top gifts, watches football, sings karaoke and goes on dates.“Kris K. from Target captured hearts last holiday season,” Michelle Mesenburg, Target’s SVP for creative and content, said in a statement. “He embodies the playful joy, ease and inspiration that define the Target experience — helping you find the perfect gifts, celebrate every moment and make the season shine a little brighter.”Target has been in the midst of a new strategic plan on “creating today's Tarzhay, offering everyday discovery and delight for millions of families and ensuring Target is a consumer favorite for years to come,” then-CEO Brian Cornell said earlier this year. That has included a huge investment in marketing efforts, including this multi-pronged holiday campaign. Sarah Nesheim, a brand expert and co-founder of the social-media driven branding firm Crafted, isn’t convinced that marketing alone can fully correct course on the company’s recent struggles. She traces Target’s branding issue to 2023, when the company removed some displays celebrating Pride Month from store shelves after social media posts about its “woke” merchandise and threats against the safety of its workers, then faced further backlash from LGBTQ+ and human rights groups who said Target wasn’t standing by the community.This January, Target joined a number of other U.S. companies in dropping its diversity, equity and inclusion goals. Black shoppers responded with a well-publicized, 40-day boycott over its decision to cave to right-wing pressure on diverse hiring goals. While CEO Brian Cornell tried to re-emphasize Target’s commitment to diversity and inclusion, Target announced his resignation in August.Flip-flopping rarely works to cement a retailer’s brand identity and build customer loyalty. “It dilutes the brand identity and confuses customers,” Nesheim told From Day One. Consistent messaging of a brand like Costco — which sticks to customer value, even promising not to raise the price of its famous $1.50 hotdog — is a more effective strategy, she adds. Costco also stuck with its DEI programs, along with companies like Levi Strauss & Co.Target’s identity crisis strained already-existing retail challenges. “It’s made them less resilient to pressures like tariffs and Americans spending less,” Nesheim added.So while shopper boycotts rarely hurt major companies’ bottom line, the one in January did. Sales at Target, which has almost 2,000 stores across the U.S., fell more than expected in the first quarter of 2025. This summer, executives candidly included the DEI boycott in the list of reasons why the sales were down: “This was remarkable because a concession like that does not happen often,” NPR business correspondent Aline Selyukh said at the time.Sales from both physical stores and online channels had also been flat or declining in nine out of the past 11 quarters, PBS reported in August. In October, the Wall Street Journal reported that the company planned to lay off around 1,000 global corporate employees and eliminate 800 open positions. So will a hot Santa usher in some actual magic? “It’s a cute campaign,” Nesheim acknowledges, “but it still doesn’t tell me anything about what Target stands for.” Still, there’s effort by the retailer to make bigger changes. The new chief executive, 20-year Target veteran Michael Fiddelke, starts in February. He has outlined three immediate priorities: rebuilding Target’s merchandising strategy, improving the in-store experience, and investing in technology. The holiday campaign is meant to emphasize the brand’s store experience and value. Target also just made news for its new directive asking store employees to smile, make eye contact, and greet or wave when a shopper comes within 10 feet of them. “Heading into the holiday, we’re making adjustments and implementing new ways to increase connection during the most important time of the year,” Chief Stores Officer Adrienne Costanzo said in a statement.The company found that key consumer metrics rose when shoppers were greeted or acknowledged. The company will also work to improve in-stock levels, spruce up its stores, and host in-store demos and events throughout the holidays.And in the social-media world, Target hopes Kris K. can help kindle a new vibe. A video on Target’s official Instagram page, reports USAToday, shows a buff, “charismatic store team member” dressed as Santa, lifting weights (two red baskets filled with store items), which prompted one social-media user to muse, “Will there be one in every store?”  In her two-decade career, Emily Nonko has written about social justice, urbanism, real estate and housing as a freelance journalist based in Brooklyn, New York. In 2020, she co-founded Empowerment Avenue, a nonprofit supporting creative work from incarcerated people, and oversaw its writing cohort, where the group supported hundreds of stories publishing in mainstream media outlets from incarcerated writers around the country.(Featured image courtesy of Target)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
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“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
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“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
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“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
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“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
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“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
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“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
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“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University