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Live Conference Recap BY Katie Chambers | December 01, 2025

How Patagonia Became a Global Leader in Doing Well by Doing Good

Despite his great corporate success, Patagonia founder Yvon Chouinard doesn’t have a computer, cell phone, or email address. “[He] is a self-proclaimed dirt bag. He’s a mountaineer. He is most comfortable roaming in the wilds of Patagonia. He does not like to be governed,” said moderator Emma Goldberg, reporter at the New York Times. “So where did his ambition come from?” Goldberg asked David Gelles, reporter at the New York Times, and author of Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away. Gelles and Goldberg spoke during a fireside chat at From Day One’s Midtown Manhattan conference.Turning Rock Climbing into Business Don’t let the title of the book fool you: “In the rock-climbing community from which he came, ‘dirtbag’ is actually the highest compliment. It refers to someone who’s so un-enamored with materialism that he’s literally content to sleep in the dirt if it means he’s that much closer to his next adventure, to his next climb,” Gelles said. What offends Chouinard is the other half of the book’s title: billionaire. “Ambition is a word that I think he has a very fraught relationship with. It’s important to know that he never set out to build a big company. It sort of happened by accident, and he had to make peace with it along the way,” Gelles said. His ambitions were to be away from people. “He did everything in his power to be in nature, to be rock climbing and fishing, and those are the places where he drew his product inspiration.”Gelles notes that Chouinard’s business is built upon paradoxes: a desire to protect the planet while leaving a significant carbon footprint due to the production of its products; an instinct to protect employees while never letting them hold equity; a hope to reduce mindless consumption while becoming a brilliant force for viral marketing. As his company grew into a multi 100-million-dollar business, Chouinard felt a responsibility to take care of his thousands of employees, says Gelles. “Patagonia only had one round of real mass layoffs in its career, and it was such a traumatizing experience to Chouinard and his family that they never wanted it to ever happen again” he said. “As a result, the company kept getting bigger by virtue of just the momentum.” Patagonia’s Corporate Values One of Patagonia’s keys to success is in its corporate values, which came naturally to Chouinard. “From a very early moment in his life and business career, Chouinard and his team understood what they cared about, and those things were very simple,” Gelles said. “They wanted to run a responsible business. They wanted to use their profits to preserve the natural environment, and that meant large-scale land conservation. They wanted to fund grassroots environmental activists. And they wanted to run a sort of company that they would want to work at.” This consistency is what helped instill Patagonia at top-of-mind among its competitors. “The reason Patagonia, although it’s a relatively small company, has such an outsized brand impact, such a big place in our collective imaginations, is because they kept doing the work. They kept coming back to those same values, and the values never changed.” David Gelles, author of Dirtbag Billionaire, was interviewed by Emma Goldberg, reporter at the New York TimesEven in times of political strife, Patagonia doubles down. “In 2017, Patagonia led a lawsuit against the Trump administration over its efforts to reduce the size of national monuments. At that moment, it went black on all its websites and put up a new image that said, ‘the President stole your land.’” Chouinard even appeared on CNN to decry the administration. Its resistance continues to this day, as current CEO Ryan Gellert calls out other corporations for bending the knee. “Patagonia has never been afraid to be political, and at this moment, continues to speak out when almost every other brand has gone silent,” Gelles said. They have the power to do this because the company is privately held and insulated from the pressure of a board of public shareholders. Of course, nothing is perfect. “The company scaled, and they toggled back and forth between the success of the business, the desire for quality products, and the desire to manage the growth. [There] were the moments where that balance went astray,” Goldberg said. Gelles says that while the title of Chouinard’s own book is “Let My People Go Surfing,” and the Ventura campus has showers and flexible hours for that very purpose, “Patagonia employees work really, really hard, and it is at times a very demanding and cutthroat place to work.”Chouinard experienced a crisis of conscience after being named to the Forbes list in 2017, and renounced his ownership of the company in 2022. “But in doing so, he made a very deliberate choice not to share the wealth with his employees. These are some people who had worked there for 50 years at that point. And when you think about his priorities, I would argue that the well-being of his employees is a part of a matrix, but it is not the primary goal for that company or this manager.” The Future of PatagoniaGoldberg posits whether the recent election of incumbent NYC Mayor Zohran Mamdani, a Democratic Socialist, can be seen as commentary on the next generation’s distrust of big business. “No,” Gelles said. “I know plenty of old people who are still optimistic and are still working hard to figure out how business can be a force for good. I also know tons of young amoral finance bros. So, no, I don’t think there's a generational divide. I think there’s a spiritual divide.” He notes that in an interview with the Financial Times, Mamdani counted Chouinard among the top of the list of business leaders who had earned his respect. Gelles hesitates to name which executives might become the next Yvon Chouinard. “Chouinard lived a singular life, and Patagonia is a singular company,” he said. “What I can say is that I see a lot of people wanting to be like Yvon Chouinard and Patagonia and realizing how hard it is. What Chouinard told me over and over again is that the moment you have external shareholders, the moment you take VC money or private equity money, or you go public, you are going to have a really hard time making good on your values, which is why, despite having the opportunity over and over and over to take outside capital, he always resisted it.” Now Chouinard, aged 87, is looking to the future. “He understands that Patagonia has served as a symbol for what the business community can do, and the potential that I think is inherent in capitalism as being a possible force for good. And at the end of the day, because he had such high standards, he is also at a very deep level dissatisfied, which is why he’s still pushing Patagonia to do the work.”He made waves when he announced his succession plan in 2022: the organization will remain for-profit, but its dividends will be donated to protect the planet. Per the company’s website: “Earth is now our only shareholder.” Gelles hopes other business owners will take note of Chouinard’s selflessness. “There are plenty of other philanthropic business leaders, and I think we’ll see more of them in the years ahead.” Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost, Top Think, and several printed essay collections, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.(Photos by Josh Larson for From Day One)

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Feature BY Emily McCrary-Ruiz-Esparza | November 20, 2025

Corporate America’s Retreat from the ‘Whole Self’ Era

Remember the time when workers were invited to “bring their whole selves to work”? When they were welcomed to zones of psychological safety and encouraged to speak freely? When they were given highly flexible work arrangements to suit their lifestyles? When dogs and cats roamed through Zoom meetings?Those days are over. While no company will exactly say, “return to the office, and please leave your whole self at home,” corporate expectations have changed. The breezy notion of colorful individuality now feels risky. But where exactly are we now?“The pendulum is swinging. This goes back and forth through the decades,” said Janine Yancey, founder and CEO of Emtrain, which creates workplace compliance and culture training. At the moment, Emtrain’s customers are focused on productivity, cost savings, and efficiency. “It’s really about the bottom line right now,” Yancey said. The employee experience and company culture has receded in importance. “That’s less of a priority.”The “whole self” concept became HR gospel during the first half of the decade, propelled in different ways by three events: the pandemic, the surge of support for DEI, and the Great Resignation. (One of the first explicit references came a few years earlier in a TED talk.) During the pandemic, when remote work offered glimpses into our colleagues’ homes and lives, and widely shared stress revealed new parts of ourselves. With schools and childcare centers closed, companies granted unprecedented flexibility for workers to care for family members. The social justice movement of 2020 also opened the door for self-sharing at work. Employers spun up employee resource groups (ERGs) and some invited employees to share their feelings in all-hands meetings. Some, like Walmart, even trained staff in mental health first aid to better recognize distress among coworkers.The Definition Is TrickyBut what exactly does it mean to bring one’s whole self to work? It depends, and that may be the challenge as the bar is reset. Some may feel that it’s a license to dissolve healthy boundaries. Want to pitch a fit in a meeting? Go right ahead. That’s your whole self. Others may feel relief that they can talk openly about being on the autism spectrum without fear of discrimination. Like most trendy terms, its definition is nebulous. While individual companies may have taken the time to define the term, there’s been no broader consensus.It’s unlikely that any employer ever wanted employees to bring everything to work. Insubordination was never welcome, even if it comes naturally. “Authenticity at work is guarded authenticity,” said John Higgins, who studies and writes about activism in the workplace. “Because at work, you can be fired. That’s the reality.” What really undermined the “whole self” movement was the backlash against DEI.  Some companies and universities have scrapped their DEI plans, closed diversity offices, and laid off chief diversity officers—once a fast-growing C-suite position. Following President Trump’s executive order to end all federal DEI programs, there have been state-level bans, lawsuits, and corporate roll-backs.The skirmishes are often public. Some federal employees were fired or put on leave for participating in DEI programs recommended by the first Trump administration. More recently, some employers fired or disciplined workers for social posts they made about the murder of right-wing political figure Charlie Kirk. According to a special report from Reuters, more than 600 Americans were “fired, suspended, placed under investigation or disciplined by employers for comments about Kirk’s September 10 assassination.” Several of those workers have since filed lawsuits against their employers.Where Should the Line Be Drawn Now?Especially for leaders, the idea of unfiltered authenticity is misguided, according to management expert Tomas Chamorro-Premuzic, writing in Harvard Business Review. “Decades of psychological research studies show that power diminishes inhibition, weakens empathy, reduces self-control and any sense of obligation to others, and amplifies the toxic traits leaders already possess,” asserts Chamorro-Premuzic, author of the new book Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead). Instead, leaders should model values instead of performing them, protect their personal lives, and choose empathy over ego.Even the term “psychological safety” needs to be revisited. Amy Edmonson, the Harvard management professor who popularized the term, argues that bringing one’s whole self is precisely what we shouldn’t be doing. “Your ‘authentic’ or ‘whole’ self also includes the undesirable, unprofessional, and dark side dimensions of your character,” she wrote in a recent article for Fast Company.Venture capitalist Marc Andressen, a vocal critic of DEI, wrote on X in late 2024: “The one thing you should never, ever, ever do is bring your full self. Leave your full self at home where it belongs and act like a professional and a grownup at work and in public.”It’s arguable that “whole self” was never what workers needed. In a New York Times opinion piece, University of Pennsylvania economist Corinne Low wrote that “women, and especially mothers, don’t necessarily need remote work. We don’t need so-called flexible work schedules. What we need are plain old boundaries–jobs where work stops at a set time and allows other parts of life to exist without interruption.”But employers reach outside the workplace, where our whole selves live. In many cases, the comments about Charlie Kirk that resulted in terminations were made on personal social media accounts. It’s not the first time this has happened. A private-sector employee was fired from her job in 2020 after she called the Black Lives Matter “racist, claiming it caused segregation and alleging Black people were ‘killing themselves,’” according to the New Jersey Monitor. The employee sued, but a judge upheld the termination. While some may decry unprofessionalism in the workplace, others may be pushing back on expressions of personal identity that don’t align with with their ideological camp. For instance, the Trump administration wanted to ban transgender people from changing the sex marker on their passports, and the Supreme Court upheld the ban. We might ask, Is it that we don’t want people to behave unprofessionally, or that we don’t want people to feel safe and comfortable disclosing politicized aspects of their identity?When employers invite authenticity at work, Higgins said, what’s usually welcome are the traits that benefit the business. At its most mercenary, the message is really, “bring a socially acceptable version of yourself so I can use you.” Of course, what’s socially acceptable changes. What will be the next cycle? “Employers will overreach a little bit, and then employees will start to mobilize because that’s the only way you can achieve some leverage and power,” said Emtrain’s Yancey. Sometimes unions are formed or sit-ins are held. Who does the rabble-rousing has a great deal to do with who has the upper hand in the job market—or what ideology is in vogue. But the pendulum will one day swing again, she said. “It always does.” Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism. She is the host of How to Be Anything, the podcast about people with unusual jobs.(Featured illustrated by Dave Long Media/iStock by Getty Images)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
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“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
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“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
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“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
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“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
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“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University