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News BY Ade Akin | November 11, 2026

U.S. Brands Are Taking Notice of Singles’ Day

November 11 is Veterans Day in the U.S., but some American brands are also marking the date as Singles’ Day, an unofficial Chinese shopping holiday that now generates more sales than Black Friday and Amazon Prime Day, Forbes reports.These 11/11 sales are popping up everywhere. Activewear brand Alo Yoga brought back its Singles’ Day sale this week, offering 30% off sitewide to members of its free ALO Access program. Beauty brand Tarte Cosmetics promoted “Singles’ Day Steals,” offering some of their most popular products for $11. In both cases, American marketers are joining a shopping holiday that started in China.From a Student Joke to a Global Sales EventSingles’ Day began in 1993, when four students at Nanjing University named November 11 (11.11) as a day to celebrate being single, Forbes reported. Alibaba turned the date into a retail event in 2009, with just 27 merchants on its Tmall platform. The festival, also called Double 11, now runs for weeks across rival platforms. Last year's festival ran for weeks, and generated around $238 billion in sales across China's major shopping platforms, according to Chinese data provider Syntun, the Associated Press reported.U.S. Brands Have Been Testing the Date for YearsThe idea isn’t brand new in the U.S. In recent years, Uniqlo, J. Crew, and Neiman Marcus all ran 11.11 sales or campaigns for American shoppers. By 2022, the list had grown to include Levi’s, Fresh, Urban Outfitters, and Alo Yoga, which offered up to 70% off sitewide, according to Modern Retail.For U.S. brands, the date fills a gap before Black Friday. In a 2022 Gartner study, 48% of U.S. consumers said they planned to shop for gifts in October and November, compared with 9% in December, according to Modern Retail. Brands also use the day to test demand.The bigger question is whether Singles’ Day can become a fixture of the U.S. holiday shopping calendar. As more American brands embrace the November 11 date, its growth will depend on whether shoppers come to recognize it as more than another excuse for a sale.Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.(Photo by Rneaw/iStock)

U.S. Brands Are Taking Notice of Singles’ Day
News BY Ade Akin | November 06, 2026

How Could the Midterm Results Shift the Landscape for Corporate America?

The shift in congressional power following the November 3 midterm elections could have implications for companies that have aligned themselves with the Trump Administration. After gaining control of both the House and Senate in the midterm elections, Democrats will take control of congressional committees and gain the power to issue subpoenas when the new Congress convenes in January. Trump-aligned companies that donated to the president’s projects or struck deals with his administration now face a pressing question: What comes next?Democrats have been building their case for months. In December 2025, Sen. Elizabeth Warren (D-Mass.) and Rep. Dave Min (D-Calif.) sent letters to Amazon, Apple, Comcast, Meta, Microsoft, Nvidia, and Union Pacific about their donations to Trump’s White House ballroom. The letters warned that a donation made to influence government decisions “could run afoul of federal bribery law.”Lawyers who handle congressional investigations expect a busy year. Giancarlo Pellegrini, who chairs Squire Patton Boggs’ congressional oversight and investigations practice, told Bloomberg that companies should expect “an awful lot of subpoenas and demands in the next year.” After the election results came in, Rep. Robert Garcia, the top Democrat on the House Oversight Committee, issued a statement: “Lawyer up.” For employers, questions about a company’s political donations can quickly become questions about leadership, culture, and corporate reputation. Employees, customers, and investors will all watch how executives respond.From Day One has tracked this tension before. A 2021 article, “The Breakup: How Corporate America Finally Split With Trump,” examined how many companies paused political donations after the Jan. 6, 2021, attack on the Capitol. Jeffrey Sonnenfeld, the Yale management professor, observed at the time that the pauses were “spreading like wildfire.”This time, the pressure is coming from Capitol Hill rather than from inside companies. Over the next two years, corporate leaders will be tested on how clearly they can explain past choices to lawmakers and their own employees.Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.(Photo by Rawpixel/iStock)

How Could the Midterm Results Shift the Landscape for Corporate America?

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