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From Day One is a media outlet covering innovative ways organizations build stronger relationships with employees, customers, and communities, with reporting on leadership, employee experience, workplace well-being, brand trust, and AI.

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News BY Ade Akin | October 05, 2026

ChatGPT’s New Ad Format Skips the Website and Goes Straight to the Chat

OpenAI is testing a new advertising format that turns an ad click into a conversation with a brand’s AI agent, rather than sending users to an external website. The format allows advertisers to attach branded business agents directly to ads in ChatGPT. When a user clicks the call-to-action button that reads something like “Chat with us,” they are taken to a branded chat in ChatGPT, where they can interact with the seller’s AI agent, according to Digiday. The move represents OpenAI’s first real attempt at what it calls AI-native advertising: ads designed around how people actually interact with AI assistants, rather than funneling leads from search engines or social media.Wayfair is among the first advertisers testing ChatGPT’s click-to-chat advertisements. Morgan Brown, the company’s director of paid media, told Digiday the retailer is participating in what OpenAI calls its “Sponsored Agent” pilot.The launch of OpenAI’s sponsored agent pilot comes as advertisers are still determining whether ChatGPT’s new advertising model is worth investing in. The consensus among participating advertisers remains that the platform is promising but unproven months after ads first appeared in the chatbot. The development raises a question that From Day One has explored in its coverage of AI in marketing: As brands hand more of the customer conversation to AI agents, what happens to the human touch?For brands considering experimenting with click-to-chat ads, the opportunity is substantial, and the stakes are high. The format promises something current ad models don’t: a conversation that keeps consumers engaged rather than sending them away. Whether that exchange feels authentic or automated will determine if it becomes the next popular ad format or just another experiment that never scales.Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.(Photo by Isasoulart/iStock)

ChatGPT’s New Ad Format Skips the Website and Goes Straight to the Chat
News BY Ade Akin | September 08, 2026

The Personality Traits That Can Help Workers Move Ahead

For decades, candidates have suspected there’s more to acing interviews than their resume alone. Hiring managers have known it, and the data now supports it. Informal behaviors such as casual conversations, email communication, and rapport with administrative staff may carry more weight than an applicant’s qualifications.According to a recent survey conducted by The Harris Poll for Express Employment Professionals, 91% of U.S. hiring managers say a candidate’s personality is as important as their qualifications, while 86% say preferable personal attributes can compensate for a lack of specific skills. These findings highlight an evolving approach to talent acquisition. Foundational personality traits, like reliability, integrity, and adaptability, are becoming central to recruitment strategies as technical expertise becomes easier to teach and AI tools automate routine responsibilities. The First Conversation Is the Real InterviewThe research shows that initial interactions can significantly influence hiring outcomes. According to the study, around 87% of hiring managers say they decide whether an applicant will thrive at their organization based on their first discussion. Meanwhile, 61% of employers use informal touchpoints, such as pre- or post-interview small talk, messaging tone, and interactions with support staff, to evaluate candidates’ soft skills.Today’s job applicants are aware of this heightened focus on their personality traits. 61% of job seekers express concern regarding how their personal demeanor is perceived, and 94% report having their personalities assessed during the recruitment process through:Informal conversations (47%)Situational inquiry (46%)Behavioral questions (45%)Reference verification (43%)Structured personality assessments (37%)The Traits Employers Value MostHiring managers and job seekers largely agree on the personality traits employers value most. Reliability ranks first, followed by honesty, adaptability, flexibility, self-motivation, and work ethic.The survey cites that 94% of hiring managers and 91% of job seekers say personality shapes how performance is perceived once hired, additionally 99% of hiring managers believe a positive or approachable personality can directly accelerate career advancement, a view shared by job seekers. “Every employee has an effect on the workplace beyond the responsibilities listed in a job description,” Bob Funk Jr., the CEO, president, and chairman of Express Employment International, said. “The right personality can build trust, make change easier to navigate, and raise the standard for how a team works together.” At a time when skill demands are changing rapidly, this can be a positive development for job seekers. While technical skills may become outdated, qualities like reliability, adaptability, and strong work ethic remain valuable, giving candidates an opportunity to stand out by showing employers what they can bring beyond their resumes.Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.(Photo by PixelsEffect/iStock)

The Personality Traits That Can Help Workers Move Ahead

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What attendees say about From Day One conferences

Jordan Baker, Emplify — From Day One attendee

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker, ColorVizion Lab — From Day One attendee

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu, Remitly — From Day One attendee

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila, KNKX 88.5 FM — From Day One attendee

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett, Gimme Vending Inc. — From Day One attendee

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi, Significance LLC  — From Day One attendee

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree, Fiserv — From Day One attendee

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell, Emplify — From Day One attendee

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero, One Medical — From Day One attendee

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins, Seattle Children's — From Day One attendee

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers, Nourish Events — From Day One attendee

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst, ePerkz — From Day One attendee

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater, Confluence Health — From Day One attendee

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka, SkillCycle — From Day One attendee

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk, Emory University — From Day One attendee

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University