November Virtual: HR Technology
Guiding Employees Through the Formidable Journey of AI Transformation
We’ve all had the thought: will AI replace us? With all the tempting talk of artificial intelligence’s speed, efficiency, and optimization comes the concern that it will also take away the livelihoods of human workers. But is that trepidation well-founded? The arrival of AI has inspired a mix of excitement and fear among workers, which calls for HR professionals to lead them in an unflinching and transparent way. During a fireside chat at From Day One’s Philadelphia conference, Sean Woodroffe, EVP and chief people, culture & communications officer for Lincoln Financial, shared how he has taken a spirited and confident approach to the transformation. The Role of AI in the Workplace“When you think about AI and HR, for some people, that may not seem a natural synergy, because a lot of people tend to think of it from the perspective of technology. But AI is really about transforming the workforce,” Woodroffe said. He thinks of AI in three ways:It’s changing the way we work.It can augment current workflows to make us more efficient.With its ability to extract efficiencies, it could thereby shrink the workforce.It’s that third point that scares people the most. “People are naturally worried about the impact that AI will have on the workforce in terms of job losses,” Woodroffe said. “Worry less about how AI might impact your job. The person that is adopting, leaning into, and embracing AI will always be better off than the person that's not doing it.”Pathways Toward Effective AI AdoptionRather than thinking of AI as a “job eliminator,” suggests moderator Earl Hopkins, arts & culture reporter at The Philadelphia Inquirer, leaders should focus on workforce skill building to help them embrace the tools it offers. “The opportunities for roles to be far more efficient than they were previously is infinite with possibilities,” Woodroffe said. Lincoln Financial has rolled out Microsoft Copilot for all of its employees and followed up with training through an organization called AI Mindset.HR professionals themselves can benefit from AI tools as well. “When you think about the roles that we do from an HR perspective, much of which is providing advice and counsel, much of which is consultative in nature, the ability to effectively use AI to make our roles easy and augment what we do is what we should be thinking about,” Woodroffe said. HR professionals should get familiar and competent with using AI “because we’re the ones that are being relied upon to help coach the organization in terms of adoption.” Earl Hopkins, arts & culture reporter at the Philadelphia Inquirer interviewed Sean Woodroffe of Lincoln Financial Within his own HR work, Woodroffe says he uses AI to help him write job descriptions, prepare for talent acquisition interviews, and research compensation among competitors. He will take a candidate’s resume and job description and ask the large language model (LLM) to prepare him for a 50-minute interview. “If when you look at the job description and you look at the person’s resume, what are some gaps that might appear and what questions should I ask to discern whether those are actually gaps or not?” Education will become increasingly essential as technology continues to rapidly evolve. “I don’t think we have the full capacity now to appreciate what AI would look like even six months from now or a year from now. So, what’s important is that we open our aperture around the possibilities, and as the tools get enhanced, we spend a lot of time learning and embracing it. If you think about it, two or three years ago, we couldn’t fathom where we are today,” Woodroffe said. Installing the Guardrails“A big element within the HR industry is maintaining the human voice and ensuring certain information isn’t spilled out and made public that shouldn’t,” Hopkins said. So, how should HR leaders approach AI implementation in a way that guarantees safety and confidentiality? “It has to be used in an environment that is secure,” Woodroffe said.Another issue is AI “hallucinations,” or the information that LLMs provide that is sometimes completely inaccurate and essentially “imagined” by the program. Woodroffe advises all to be on the lookout for these, and to be detail-oriented and mindful when crafting prompts. “There [are] a lot of things that are unknown, so we have to be careful and thoughtful and make sure that we’re really using it in the right way.”One sticking point is remembering that AI is meant to augment, not replace. “If I wanted to become a molecular biologist tomorrow, there’s no amount of AI that's going to help me do that,” Woodroffe said. “But if I wanted to learn about a new aspect of talent management, AI will help me, because I [already] have a basic, fundamental appreciation for talent management as a practice. So, the point is: expertise still very much matters.” Woodroffe cautions “to be careful not to use AI as Google. We have to almost un-train our minds as to how we typically search for information. When you’re using Google, you might be asking for something specific, but when you’re using AI, you’re looking for reasoning. So, I think of it as sort of a first-year college analyst that I can ask things and [who can] get things done.” Going forward, Woodroffe will aim to hire candidates who are at the very least open to implementing AI in their work. “The burden is really on our shoulders to ensure that the adoption is done in a thoughtful, methodical way,” he said. “So, if you don't have at least curiosity, that’s a problem.” Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost, Top Think, and several printed essay collections, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.(Photos by Josh Larson for From Day One)
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