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Virtual Conference Recap BY Katie Chambers | March 16, 2026

How a Culture of Learning Equips the Workforce for What’s Next

When the pandemic hit, the hospitality industry lost many workers. At Soho House, the impact was dramatic, with roughly 80% of the workforce disappearing either temporarily or permanently. Rebuilding meant more than simply re-hiring. It offered an opportunity to rethink how people learn on the job. During an executive panel discussion at From Day One’s February virtual conference, Lauren Goodman, senior director of learning and professional development at Soho House, shared how the company redesigned its learning and development approach from the ground up, creating role-specific onboarding guides and self-paced training that allow employees to build skills while working rather than racing through rigid certification timelines. The results were striking. Turnover dropped about 25% year over year from 2022 to 2023, and the company now averages around 32% turnover, below the hospitality industry standard, says Goodman. The shift showed how personalized, flexible learning programs can play a direct role in retention.What Employees Want to Learn TodayBecause the modern workplace is changing rapidly, employees are looking for programs to help them keep up. “One of the big things that is top of mind for so many organizations now is agility and learning and how to be more adaptable and resilient,” said Priscila Bala, vice chair at LifeLabs Learning. “The half-life of many of the skills that we have is about 18 months. Cycles are compressing so much.” So, faster and shorter are better. “We don’t have people asking for those large, generic programs anymore. They want short, practical learning tied to the job, real-time feedback from their boss,” said Marcus Cazier, head of L&D, Americas, bioMérieux. This is also due to shrinking patience and attention spans, Goodman says. Plus, they are looking to the future: “They’re also looking for us not just to train them on their job, but that growth mindset as well.”Of course, AI is one of the factors driving rapid change, so employees are hoping to stay abreast of the latest technology. “At Autodesk, it’s primarily around upskilling and AI, also the impact that AI is having on both teams, individuals, and the organization, in addition to specific workflows and how workflows are changing as a result of AI integration and building an AI native mindset,” said Michel Riyad Nabti, senior director of learning & development at Autodesk. Panelists spoke about "How a Culture of Learning Equips the Workforce for What’s Next" during the virtual session (photo by From Day One)Employees are also preferring less structured programs, opting for self-directed opportunities instead. “We’ve also noticed that when we do optional micro trainings, we get a more positive response and a larger response than when we have a formalized, mandatory two-hour training,” Goodman said. “To me, it’s helpful to know we might still do the full two hours, but we’re going to do it in a ‘micro’ setting, so that way it’s more appealing to our team, and hopefully they retain it better, too.” But Bala emphasizes that L&D shouldn’t feel too optional or separate from other business initiatives—otherwise, it will fall by the wayside in favor of what feels like more pressing work priorities. “The folks that are really successful are the ones that actually make it as part of an execution strategy, instead of treating learning as if it’s a separate thing that happens outside of business,” she said. “When people learn individually, you don’t get their colleagues to recognize what’s happening. They don’t have a shared language, it becomes so much harder to reinforce what are really the norms that are going to help us be more efficient and effective.”Building an Effective L&D Program AI can be an important partner in providing up-to-date, personalized learning plans to employees. “We’re making a transformation from L&D being a content provider, Content Manager, to being a strategic partner across the enterprise, and part of that transformation is building a learning ecosystem,” Nabti said. Autodesk has “internally designed learning programs in addition to external vendor provider programs that can provide that kind of personalization and an impact to each individual when meeting them, where their needs are.” Launching a one-size-fits-all program can be tricky among corporations with a variety of roles, from front-of-house hourly workers to designers, executives, and beyond. “How do you ensure that L&D is consistent among all those employees?” asked session moderator Corinne Lestch, journalist and founder, the Off-Site Writing Workshop. Cazier shares that his organization, which does business all over the world, offers peer-to-peer review and training sessions where participants can practice customer conversations with each other and give real-time feedback, which becomes especially important when educating each other on cultural and linguistic nuances. “It’s allowing us to immediately embed what they’re learning into conversations. And then we are also connecting these behaviors to their bonuses and to their merit. We have begun holding leaders accountable for how they accomplish things and to ensure that they’re doing it in the way that the organization wants things done,” Cazier said. “We have aggressive growth goals, but we also have a high ethical standard, and we have a very deep, humanistic approach that we’re proud of, and we don’t want to lose as we try to evolve the organization.” Soho House, which employs everyone from dishwashers to graphic designers, feels this acutely. “Making sure that everyone feels really valued throughout that training process is critical,” Goodman said. “Getting buy-in from several key stakeholders [is also crucial], because it’s not just one aspect of the business, but it’s really what makes the whole business successful.” Corporate brand, values, and identities should be embedded in all L&D programs, including how those values “trickle down” across the team. Then, you can demonstrate how different skills contribute to and uphold those values during day-to-day work. Skills assessments should ideally be paired with L&D programs to establish a baseline of current skills and assess whether training has been effective. “What are the skills and competencies that we are mapping so that the learning can be intentional? People want their capability-building to be purposeful,” Bala said. Panelists agree that providing L&D opportunities is also important to building a culture of psychological safety and freedom, allowing workers to feel comfortable experimenting, growing, and forging their own path. “That’s so crucial in this inflection point that we’re currently in,” Nabti said. “Having a culture of experimentation and agility that’s aligned to the company’s culture is crucial for our success, and also detaching us from this expectation that every initiative has to be successful. That culture of experimentation frees us up to explore areas where we may have really big performance goals.” Asking employees what they want to learn is key to building a healthy, sustainable, and attractive L&D program. Soho House includes a question about learning goals in its performance reviews at all levels. “What is it that they want to learn so that we can help support their learning objectives as a human and as an individual? Having that as a requirement has helped to create that culture of learning and development,” Goodman said. “None of us knows it all. Let’s ask you, on a formalized basis, what [do] you want to learn at the end of the year? Did we commit to that as the employer? Did we help support you there? If not, how do we do better next year?”Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost, Top Think, and several printed essay collections, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.(Photo by kasto80/iStock)

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Feature BY Erin Behrens | February 18, 2026

When Chatbots Start Showing Ads, Who Wins?

Super Bowl viewers accustomed to the usual peppy ads for snacks and car insurance were treated to a new wave of brands competing for attention during last week’s game: dueling AI platforms. Ads for OpenAI took an earnest tone, promoting the use of its Codex tool for creators with the theme, “You Can Just Build Things.” But its archrival Anthropic, on the other hand, went on the attack, aiming to gain an advantage over a question on every marketer’s mind: when will advertisements start appearing in the answers to our AI prompts? Anthropic’s ads formed a quick response to the announcement of paid ads coming to OpenAI’s ChatGPT. The opening round in the Super Bowl foreshadows an exciting time for marketers, a confusing time for consumers, and a hypercompetitive time for these leaders in AI. Anthropic’s Super Bowl campaign, touting its Claude platform, offered a calculatedly dystopian glimpse of ads in AI. In the commercial that drew the most attention, the lead asks, “Can I get a six-pack quickly?” His extra-jacked training partner recommends, in a suspiciously lagging monotone, that the kid try “Step Boost Maxx, the insoles that add one vertical inch of height,” leaving the youth confused as the slogan flashes: “Ads are coming to AI. But not to Claude.” Anthropic says it will support Claude through paid subscriptions, among other means.The commercial lead asking his training partner for advice (photo via Anthropic) Meanwhile, OpenAI is positioning this change as pragmatic. The company’s CEO, Sam Altman, has framed ads as a way to make the service more accessible. Sponsored placements may be tested for users on the free plan, with clear labeling and a separation from core answers, the company posted. The stated goal is to fund the platform while preserving trust, ensuring users can distinguish between helpful guidance and promotional content. Rethinking Marketing Strategies The looming reality of sponsorships on AI platforms is sure to alter marketing strategies. “Sponsorship on AI platforms is right around the corner, especially as these tools mature and look for sustainable revenue models,” Katie Conrad, general manager of customer performance and insights at Delta Air Lines, told From Day One.“We’re already seeing high-intent behavior shift into AI, from Cyber Monday shopping to full trip planning, which means brands are entering the consideration set earlier than ever,” Conrad said. Instead of scrolling through search results, a consumer might ask a chatbot, “What’s the best 65-inch TV?” or “Which standing desk is worth it?” These high-intent questions could easily and quickly be solved as sponsored content makes its way to chatbots. If AI becomes the first stop for answers, it also becomes a battleground for brand visibility. Companies will increasingly optimize not just for clicks, but for being the answer, positioning themselves within AI-generated recommendations in ways that feel authentic and helpful to consumers.Preserving Brand and IntegrityThese ads will likely be hyper-targeted, a dynamic that will land in a variety of ways with consumers. Some will appreciate ads that feel genuinely helpful, while others may see that level of precision as invasive. “People will value authentic content that showcases your lived experiences and POV instead of informational content,” said Sooraj Divakaran, marketing director at Firstsource. Even so, “[marketers] will need to be very thoughtful with how they use this new channel and what they want to achieve from it. The larger question is how the sponsorship will align with what you’re trying to do as a brand,” Divakaran said, citing the case of Anthropic’s recent partnership with the Williams F1 auto-racing team as their official thinking partner. “If what you’re trying to do as a brand is closely aligned with any of these brands, then the partnership will make more sense,” Divakaran said.When it comes to brand trust, the stakes are high. AI carries a sense of authority while also feeling personal, almost like a one-to-one conversation. That combination is powerful yet fragile. Sponsored suggestions that feel pushy or misleading could backfire quickly, much like in the satirical Super Bowl scenario Anthropic depicted. “The challenge will be protecting trust, because the power of something like ChatGPT is perceived objectivity, so any sponsored presence has to feel native, transparent, and genuinely useful or it risks eroding the very behavior brands want to tap into,” Conrad of Delta said. The Chatbot Super Bowl FeudWhile OpenAI CEO Sam Altman emphasizes accessibility, Anthropic’s ads clearly made an impact, according to post-game data. “The maker of the Claude chatbot saw visits to its site jump 6.5% following its Super Bowl advertisement that took a swing at rival OpenAI’s decision to bring ads to ChatGPT,” reports CNBC. The ad put Claude into the top 10 free apps on the Apple App Store and drove an 11% increase in daily active users, outperforming competitors like OpenAI, Google Gemini, and Meta.Was it just an effective ad, or is it tapping into deeper consumer insights? The Super Bowl spot for Claude may have driven clicks and installs, but it also raises a bigger question: how comfortable are users with advertising in this new form of media that takes on the role of a trusted advisor? Customers are used to seeing pay-per-click (PPC) ads appear in search-engine results, usually posted above the list of non-paid results, but AI chatbots started off with non-commercial personas. As they become the first stop for information, from shopping recommendations to trip-planning, users may start noticing sponsored responses in places they previously expected neutrality. Brands see opportunity, but the presence of ads in AI could shift trust, influence behavior, and even change how people interact with these platforms. The competition has only begun, but Anthropic’s campaign may be signaling the new rules of engagement.Erin Behrens is an associate editor at From Day One.(Featured photo by alexsl/iStock)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University
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