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Live Conference Recap BY Ade Akin | February 12, 2026

Future-Proofing HR With AI: How to Lead, Adapt, and Keep the Human Touch in a Tech-Driven Era

One key test of Matt Jackson’s leadership was determining the optimal way to support a team member’s return from maternity leave. “I’ve never been on maternity leave,” he said. “I don’t know what I should say. I don’t know what I shouldn’t say.”Jackson, the Chief Growth Officer at the mental health platform Unmind, turned to his company’s AI coach, which is trained on internal policies and empathetic communication. It took the AI only three minutes to provide the guidance he needed to start the reintegration process with care, he shared during an executive panel discussion at From Day One’s Atlanta conference. The session highlighted the need for organizations to establish metrics and key performance indicators to measure AI's impact on talent development, performance management, and employee well-being. Starting Where the Pull Is: AI in Career DevelopmentAt AGCO Corporation, a global agricultural equipment manufacturer, a common theme in engagement surveys was employees’ desire for clearer career paths and development opportunities. Creating static career ladders was impractical for a workforce of 25,000 employees worldwide.“Even if we created one tomorrow, it would be extinct the next day because jobs are changing all the time,” Lori Goldberg, the VP of global talent at AGCO said. The solution was an AI-powered career pathing marketplace launched in October. The tool analyzes employees’ current roles and identifies skills they likely possess, which employees can then validate or revise, says Goldberg. It then directs them to internal career opportunities aligned with those competencies. However, deploying AI-powered HR tools requires overcoming challenges such as employee resistance and ensuring proper integration. Leaders must anticipate and address these obstacles to drive successful adoption, Goldberg says.Coaching at Scale: Practice Makes ProgressOne of the most significant applications of AI in HR is in coaching and manager development. Providing consistent, scalable training is a monumental challenge for large, diverse companies. Yulia Denisova, the VP of talent and development at the global sports merchandise retailer Fanatics, joined the company to find a patchwork of performance management practices across its 22,000-person workforce spanning 15 countries. Creating a unified system was step one; building capability was the next.“We cannot run around flying on planes and be there to train 22,000 people. But AI can do that, and it can do it at scale,” Denisova said. Some new technology offers immersive scenarios where managers can practice difficult conversations, such as delivering tough feedback to an underperforming team member, using AI-powered avatars that provide real-time feedback, she says. Denisova notes how rapidly this technology has improved, going from basic simulations years ago to near-human holographic interactions today. Panelists spoke about how AI is reshaping HR, from coaching, to career pathing, and well-being“Back in the day, coaching was typically reserved for your senior executives, and it was often your frontline managers who really needed the coaching,” Robin Patton, the global head of employee relations at restaurant platform Toast Inc., said. AI coaching equalizes access. It offers judgment-free practice, which is particularly helpful for newer or anxious managers. The technology also allows companies to tailor scenarios to their specific values. Feeding AI tools a company’s cultural beliefs ensures guidance comes “in the language that we speak,” says Goldberg. AI as a Tool, Not a ReplacementThe panelists were unanimous in their belief that AI’s role in performance management is to assist, not replace, human judgment. Patton outlined how Toast is exploring the use of AI to help managers draft more consistent, structured, and actionable performance reviews. This helps reduce unconscious bias and reduces the vague or legally risky statements that often plague manual reviews.AI can also be helpful when utilized thoughtfully in promoting wellness. Unmind sits at the intersection of AI and mental health, one of the most sensitive human domains. Jackson addressed the elephant in the room head-on. “Whether we like it or not, AI is being integrated into mental health care,” Jackson said, citing a Harvard Business Review finding that in 2025, the second most common use case for generative AI was mental health companionship. There’s a severe global shortage of human providers, and artificial intelligence can offer 24/7, stigma-free support.Jackson emphasized the importance of using clinically trained AI systems with ethical guardrails in mental health support, addressing concerns about safety, bias, and trust in AI-driven mental health care. “AI is the latest member of a multidisciplinary team,” Jackson said. When designed correctly, these algorithms can support therapy between sessions, provide access in therapist desert regions, and deliver modalities such as cognitive behavioral therapy with consistent clinical precision. The human therapist’s role evolves to oversight, integration, and handling complex escalations.Navigating Anxiety and Building LiteracyThe rapid pace of change brought on by AI inevitably stirs anxiety. Session moderator Carrie Teegardin, a reporter at the Atlanta Journal-Constitution, noted that employees’ questions about AI policies reflect widespread uncertainty about the future. The panelists offered strategies for leading through this transition.Jackson says leaders must frame AI as a friend and a tool for empowerment. “People will only be replaced by AI if they don’t learn how to use artificial intelligence in their role,” he said. Denisova also recommends people view AI as a team member to collaborate with. Goldberg described AGCO’s three-tiered approach: encouraging “citizen AI” for personal productivity, forming cross-functional teams to tackle large-scale business problems with artificial intelligence, and focusing on functional transformations, such as talent acquisition.Patton encourages viewing technological change in historical context and focusing on enduring human skills. “Communication is still paramount, integrity, respect, civility, all of those skill sets are still paramount,” she said. One lingering concern among many employees and employers about artificial intelligence taking over routine, menial tasks is how junior employees will gain the practice needed to develop their skills. Denisova raised this concern, asking whether the pursuit of efficiency might erase the 10,000 hours of practice required to master a craft. The answer, the panel suggested, lies in intentionally redesigning how we learn on the job.Goldberg urges human resources teams to partner up with information technology on strategic workforce planning and AI literacy for all. “Stay human, stay curious, and explore and experiment,” Denisova said. Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.

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Virtual Conference Recap BY Emily McCrary-Ruiz-Esparza | February 02, 2026

More Than Efficiency: How Marketers Are Using AI to Deliver the Most Value

Marketers have graduated from the experimental phase in marketing, moving beyond simple efficiency plays and content generation to embed the tech in processes and cross-departmental collaboration, reinventing the way campaigns are designed, funded, executed, and measured. The question facing marketers in 2026 isn’t whether to use AI, but where it delivers the most value. During From Day One’s January virtual conference on AI and marketing tech, four marketing leaders discussed ways they’re using AI to transform marketing strategies and outcomes.The most natural entry point into AI for marketers is content creation, says Honora Handley, VP of global marketing and AI strategy at Thomson Reuters. Drafting emails and crafting messaging are the low-hanging fruit many teams reach for first. But, she said, “a lot of the impact is really around creativity with workflows.” Routine tasks like approvals and ad-buys are all being rebuilt with AI agents that make the process more efficient and effective, especially across departments. While marketing might have workflow for budget requests, accounting and finance has another to approve requests and disburse funds. Good workflows mean those teams can communicate through their processes without inventing a whole new process. On a daily basis, Handley said, “it’s about carving out the time to think differently about how we’re using AI with the plethora of tools that the company has provided.”Tailoring campaigns has never been easier and more precise. This is a coup for account-based marketing. “Now there’s really no excuse not to have specific assets for individual people,” said Jeff Coyle, the head of strategy at Siteimprove and co-founder of MarketMuse. “We went from what was a scarce resource to infinite ability. Now it’s all about making sure everything you do is of the highest quality and editorial integrity.”Panelists spoke on the topic "From Insight to Execution: Using AI to Transform Marketing Strategies and Outcomes" during the virtual conference (photo by From Day One)Panelists agreed that AI has helped them make better, faster decisions. They can now spot underperforming ads and reallocate budget, sort leads, and pick the best calls to action, subject lines, and headlines in record time and with laser precision. There’s no shortage of AI-powered tools for marketers to accomplish these things, but whether a tool is worth the cost is down to business requirements, said Apoorva Shah, who leads marketing at Tata Consultancy Services. The first litmus test is comparing the tool’s capabilities to marketing goals. “Are we trying to improve our pipeline or demand gen? Are we trying to improve our content velocity? Do I want to improve my return on ad spend?”It also depends on whether the tools can connect to other systems and achieve that cross-departmental flow. “Efficiency and time savings alone aren’t as important as also making sure that we’re getting something meaningful from it,” said Michelle Kelly, the VP of digital marketing at Ecolab. Though marketing teams are adopting AI tools with increasing speed—and making great use of them—some are still under the impression that being AI ready means starting over. The most common misunderstanding about AI readiness is that marketers have to build something entirely new, says Coyle. A better strategy is to enrich what you already have, including processes for developing marketing assets and updating them.But make no mistake, every page of the website matters, he says. This is true both substantively (PR content affects product content) and technically (AI engines have to be able to read and interpret your content).As AI becomes infrastructure rather than novelty, the advantage will go to marketing teams that treat it as a connective tissue, not just a content engine. Panelists agreed: the real value comes from improving workflows across systems and teams. AI isn’t replacing marketing fundamentals. It’s raising the bar for how they’re executed.Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism. She is the host of How to Be Anything, the podcast about people with unusual jobs.(Photo by pixdeluxe/iStock)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University