Live 2025: Chicago
Proactive Caregiver Support: Making Data-Informed Decisions That Incorporate Whole-Family Care
Caregiver burnout is “a state of physical, emotional and mental exhaustion that happens while you’re taking care of someone else. Stressed caregivers may experience fatigue, anxiety and depression,” according to Cleveland Clinic.At From Day One’s April virtual conference, Sarah Begley, VP of content at Atria interviewed Kerri Costa, SVP of commercial & growth at Cleo, who shared insights on “Proactive Caregiver Support.” “A caregiver is really anyone taking care of themself through taking care of a child, taking care of an adult, loved one. It really branches across all of life’s journeys,” said Costa. Its broad spectrum makes it essential for employers to provide support. “Caregiving is everything from looking for resources, for education, to support, to finding loved ones, you know meals, providing meals, to being able to just simply help them with understanding how to set up their phone and to have support services that they need,” she said. Kerri Costa, SVP, Commercial & Growth at Cleo, led the thought leadership spotlight (company photo)Being a broad spectrum of people, caregivers face different challenges. But there are some that seem to be common in the workplace. “There’s a sense that if you identify as a caregiver, perhaps you’re less productive or you may have more absenteeism, which is usually not the case. But people don’t go to their HR representatives and say, ‘Hey, I’m a caregiver,’ for fear of that stigma,” she said. “What we find is that 67% of family caregivers struggle to balance their jobs in the caregiving role, and primarily, what we’re hearing from our employer clients is that there’s a lot of need for mental health and support around mental health.” Without proper mental health support for caregivers, there’s an increased risk of burnout. “33% of families that we have identified through our what we call our family health index, are at risk of burnout, and of those, 60% screen positive for our PHQ, which shows signs of depression. That affects not only the need for mental health support, but the loss of productivity on a large scale, as well as the retention of key employees.”Having cared for a parent with dementia and cared for a young child while working full time, Costa knows firsthand the kind of support needed. So what does support look like? Cleo has dedicated support services that provide guides to employees who need assistance with life challenges, says Costa. “Reducing the amount of time that’s spent on logistics can be so helpful in preventing burnout,” she said. “Working with a guide helped me to be able to step back and to once again think through ways in order to make my life easier.” The benefits for employers who are able to provide support are clear. First is mental health, where support is focused on preventing burnout by helping employees with the logistics of finding care and resources. Second is confidence and connectedness—53% of employees reported increased confidence after working with their guide, which improved their ability to manage everything on their plate. The third area is productivity, with high-risk members gaining back over 100 hours of work time, a significant outcome.Organizations can support their employees by first making their organization an environment where access to support is available and that honest discussion is not only happening but encouraged. “It’s hard for people to raise their hand to identify themselves as caregivers when it’s not a maternity leave or family forming situation. Having that conversation with their manager is crucial—it helps employees see the value of open, honest dialogue and gives managers a chance to offer the support that’s truly neededEditor’s note: From Day One thanks our partner, Cleo, for sponsoring this thought leadership spotlight. Tabitha Cabrera, Esq. is a writer and attorney, who has a series of inclusive children's books, called Spectacular Spectrum Books.(Photo by Obencem/iStock)
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