January Virtual: AI & Marketing Technology
Culture That’s Real: Bringing Company Values to Life
“Everyone wants to have a good culture, but they don’t really understand how much time and energy and effort it takes,” said Bert Hensley, chairman and CEO of Morgan Samuels Company. He believes that employees should be empowered to co-create and shape the culture in which they work.During a panel at From Day One’s Miami conference, moderated by Miami Herald business reporter Michael Butler, Hensley and other executive leaders discussed how organizations can cultivate cultures that embody the company’s values while both challenging and supporting employees.Companies need to determine “what kind of organization they want to be, and what kind of people need to be a part of it,” said Jonathan Méndez, head of executive search and HR business partner at Kellanova. Ensuring that talent aligns with the company’s purpose is key to preventing cultural tension.This knowledge is also crucial for any executive search and other new talent decisions. Identifying key business objectives, knowing the requisite skills and experience, and being aware of cultural considerations are vital to finding candidates that share the company’s values, says Hensley. He recommends in-depth, in-person meetings with teams seeking new talent to better understand how they interface and operate before assessing or recommending candidates.Referencing a shared ownership model emerging at his company, William (B.J.) Warren, the head of HR effectiveness at Bayer, says they are seeking to remove hierarchical roadblocks and empower the people closest to the customer to take on decision-making. This allows the relevant groups to determine “what is it that best meets the needs of [our] customers, versus the challenge of ‘who do I need to report to or get approval from in order to really take those decisions?’”Belonging & Safety Employees need to feel safe and seen in order to have a sense of belonging in the workplace. Abbe Partee, DHL Supply Chain’s head of culture and inclusion, oversaw the development and launch of the company’s Belonging at Work program. This program allows for deeper conversation and connection through training focused on inclusion and psychological safety, and it has delivered a lift in employee engagement and Great Place to Work scores.“We want you to feel that you’re connected, you contribute, you’re valued, and that’s where you get this sense of belonging. But it’s not just up to the leaders to create the culture of belonging. It’s up to everybody,” she said. By holding all employees accountable not only to performance, but to behavior, DHL maintains clear focus on its values of respect and results. “If you get results without respect, you are not part of this culture.”Panelists spoke about "Culture That’s Real: Translating Company Values Into Everyday Reality" during the sessionAt the same time, advises Méndez, while a culture steeped in niceness can attract and retain talent, too much focus on being nice can inhibit healthy conflict and innovation. To offset the influence of Midwest nice culture at Kellanova, he says, the company has focused on amplifying its core values while introducing a new one: courage. They “[bring in] talent that has those values and has that courageous mentality, but in the day-to-day work we try to encourage that type of behavior to really push the organization forward.”Centering diversity initiatives on the customer base and business results is another way to realize a company’s values around belonging and safety. Hensley’s executive searches have a 40% diversity rate (exceeding the industry average of 12%) because they search more broadly for the correct fit for a role rather than hiring for diversity quotas. “Diversity works best when integrated into business operations, not treated as an add-on,” said Warren.Partee and Méndez agreed that the employee population and upper-level leadership—including the C-suite—need to reflect the customer base that an organization serves. “There’s more innovation, there’s more creativity, there’s better problem solving. When you have diversity at all levels of the organization, it just makes sense for your business,” said Partee.Restoring HRBP CredibilityAcknowledging that HR is sometimes viewed primarily as a policy enforcer, several panelists agreed that HR teams need to act as business partners first to rebuild credibility and confidence in the function. In his first three weeks with Kellanova, Méndez met with all 200 of his team members. “It was an incredible learning opportunity to understand the business and the people, and if you understand your people first you’re able to start breaking down that barrier.” Knowing the pain points and performance impacts of the business gives HR leaders credibility and allows them to provide better input.To ensure that culture flows through all levels in an organization, executives need to put themselves in situations where they are “shoulder-to-shoulder with their employees,” Méndez said, and encourage their leadership teams to do the same. “That visibility creates trust. If you don’t have that visibility, and if you’re in that ivory tower, in your office with the door locked, you’re not going to ever have that relationship.”Partee has added board-level sponsors to employee resource groups at DHL, putting those senior leaders in a position to “spend much more time with people of different identity groups, listening to them, hearing about what their challenges could be, and getting a different perspective.” Warren suggests expanding the use of 360-degree reviews and peer feedback to help close performance and communication gaps. He also cautions that prioritizing systems that check boxes rather than prioritizing people can complicate processes and erode trust. Historically Bayer has led its HR transformations with technology changes that enable processes, he says, but with their new self-organized team approach they are now “much more focused on the people first. The process and technology can follow.”Jessica Swenson is a freelance writer and editor based in the Midwest. Learn more about her at jmswensonllc.com.(Photos by Josh Larson for From Day One)
Utilizing AI to Turn Employee Sentiment into a Strategic Advantage
BY Kristen Kwiatkowski
Giving Your Team the Space to Be Creative With AI, While Using Guardrails Too
BY Ade Akin
How Innovative Companies Put Advanced Technology to Work
BY Emily McCrary-Ruiz-Esparza
What Our Attendees are Saying
“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”
– Jordan Baker, Emplify
“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”
– Desiree Booker, ColorVizion Lab
“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”
– Kim Vu, Remitly
“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”
– Florangela Davila, KNKX 88.5 FM
“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”
– Cory Hewett, Gimme Vending Inc.
“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”
– Trisha Stezzi, Significance LLC
“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”
– Vivian Greentree, Fiserv
“We always enjoy and are impressed by your events, and this was no exception.”
– Chip Maxwell, Emplify
“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”
– Katy Romero, One Medical
“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”
– Kayleen Perkins, Seattle Children's
“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”
– Michaela Ayers, Nourish Events
“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”
– Sarah J. Rodehorst, ePerkz
“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”
– Angela Prater, Confluence Health
“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”
– Joel Stupka, SkillCycle
“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”
– Alexis Hauk, Emory University