FromDayOne, Inc's logo

Conferences and journalism for HR and marketing leaders

From Day One is a media outlet covering innovative ways organizations build stronger relationships with employees, customers, and communities, with reporting on leadership, employee experience, workplace well-being, brand trust, and AI.

Latest reporting on People & HR, Advertising and Marketing

News BY Grace Turney | September 09, 2026

Ghost Jobs Are About to Get Expensive for Employers

Ghost jobs, online job listings for positions that do not actually exist or that a company has no immediate intention of filling, are becoming more than just an annoyance for job seekers. While eager applicants took the time to personalize and submit their resumes, portfolios, and cover letters, anxiously hoping for a call that could lead to their dream job, the company was really looking to build a talent pipeline, signify growth, placate current employees, or meet compliance rules. But ghost jobs may no longer help companies fulfill compliance requirements, and are turning into a compliance risk.New York’s Senate Bill S8877, which passed the state legislature in June and was delivered to Gov. Kathy Hochul, would fine employers $2,500 per publication or digital platform for failing to disclose real hiring intent. If the bill passes, it would have a major impact on the job market, for both hiring companies and job seekers alike.Ghost jobs have gone from an open secret to a measurable epidemic. Criteria Corp’s 2026 Candidate Experience Report shows that more than half, 53%, of job seekers experienced ghosting within the last year. That figure comes amid a three-year rise in employer ghosting: 48% of applicants were ignored by employers in 2025, up from 38% in 2024, according to Fortune. Pennsylvania’s proposed Ghost Job Postings Prevention Act and Ontario’s new job posting requirements (effective Jan. 1) indicate that this isn’t a one-state phenomenon. Other states, including California and New Jersey, are considering anti-ghost job legislation, as well.Meanwhile, employers are facing another challenge: application volume. Robert Half reported that 67% of HR leaders say AI-generated applications are slowing hiring. The volume problem that makes ghost postings tempting (pipeline-building, optics of growth) is intensifying, not easing.New York’s S8877 would require employers to state in job listings that the post is for a current vacancy with a specific fill date. If they don’t plan to fill the position within 90 days, they must specify that as a “no sooner than” date. Employers would also have to specify if the job is not for a current vacancy but the employer is seeking resumes for potential future openings. Employers and third-party advertisers must take down a job advertisement within two weeks after it’s filled. If companies advertise jobs violating the statute, they could be fined $2,500 for each publication or digital platform where the posting appears, with the fine doubling if the violation is not rectified within 30 days.For HR teams, that means ghost-job compliance could become an operational issue, not just a legal one. Employers would need to know exactly where each job posting is listed, distinguish active openings from pipeline postings, document intended hiring dates, and create processes for removing filled positions from every platform. A job posted simultaneously on a company careers page, LinkedIn, Indeed, and a third-party recruiting site could rack up multiple potential violations from a single stale posting.But the stakes go beyond fines. New research suggests that repeated negative experiences with the labor market can shape how people view work itself. According to a June 2026 NBER working paper, men’s labor-force participation is influenced by beliefs about the returns to working, which are shaped by their experiences with the labor market. Those effects can persist even when men move to different states, and the researchers argue that short-term declines in labor demand can produce long-term declines in labor supply.Ghost jobs are not the only factor influencing those beliefs, and the NBER study does not specifically examine ghost postings. But the implication for employers is worth considering: If workers repeatedly encounter jobs that appear available but never lead anywhere, they may learn that pursuing work is less worthwhile than they once believed.That matters at a time when the labor force is already under pressure. The Bureau of Labor Statistics reported that the labor-force participation rate fell to 61.5% in June, while 6 million people who were not in the labor force said they wanted a job. And Lightcast projects that the U.S. could face a shortfall of roughly 6 million workers before the end of the decade.Ghost jobs are evolving from a convenient recruiting tactic into a serious liability with legal, operational, and potentially long-term talent-pipeline consequences. As the competition for workers intensifies, companies may want to think twice before asking candidates to invest their time and trust in a job that was never really there.Grace Turney is a St. Louis-based writer, artist, and former librarian. See more of her work at graceturney17.wixsite.com/mysite.(Photo by FangXiaNuo/iStock)

Ghost Jobs Are About to Get Expensive for Employers
News BY Erin Behrens | August 20, 2026

For Influencers, a Free Brand Trip Can Come With a Price

Scroll through TikTok for a few minutes and you’re almost guaranteed to see content from a brand trip. These highly curated getaways for influencers have become a staple of brand marketing, giving companies a way to put their products directly into the feeds of engaged audiences.At their best, these trips can generate thousands of views and create the kind of aspirational content that traditional advertising struggles to replicate. Dairy company Kerrygold found that formula with a trip to the Irish countryside, bringing along a seemingly hand-selected group of content creators, including chef Hailee Catalano, whose connection to food gave the trip a natural fit with the brand. Catalano’s posts from the trip quickly drew comments from followers expressing envy over the experience. The stakes are particularly high with this form of marketing since so much of the experience is meant to be visible. Unlike a traditional brand event, where much of the experience happens behind closed doors, nearly every element of them becomes content. When these trips don’t strike the right balance of people or place, viewers notice. Like in the case of OpenAI’s “Summer Camp,” a Hudson Valley influencer getaway in early August. The trip took place at the luxury resort Wildflower Farms in Gardiner, NY, and included activities like beekeeping, farm-to-table outdoor dinners, and OpenAI product tutorials. The AI company invited tech and lifestyle influencers to enjoy and post about their weekend upstate. But the posts didn’t go to plan, immediately sparking a wave of criticism that prompted some influencers to disable comments or delete their posts altogether. The posts that remain online are flooded with critical comments, with a common theme emerging: How could a company whose technology is contributing to environmental harm choose a retreat so immersed in nature as the setting for its brand? And how could these influencers participate in it?It can be argued that any press is good press, so as OpenAI remains in the news weeks after the trip, it’s still getting attention for the company. The company walks away largely untouched, while the influencers who used their own judgment to decide whether to participate are facing a different reality.Commenters on influencer Grace McCarrick’s still-active posts write that her participation was “tone deaf.”  The commentary fits into a larger cultural criticism of AI, especially voiced by Gen Z. McCarrick took to LinkedIn saying “I genuinely had no idea that people were this anti-AI.” Other attendees from the trip still have their comment sections disabled, likely in response to the criticism.When a brand trip goes wrong, influencers are often the ones left to absorb the shock. The brand can move on from a poorly planned itinerary, but creators have to return to their audiences and explain what happened. Their credibility is part of what brands are paying for in the first place, which means a trip that misses the mark can put an influencer’s reputation at risk. For creators, one lesson from this trip is that accepting the invite also means accepting some of the risk. A free trip may come with a price that isn’t visible until the content goes live.Erin Behrens is an associate editor at From Day One. (Photo by Andrii Iemelyanenko/iStock)

For Influencers, a Free Brand Trip Can Come With a Price

Upcoming HR and marketing events

What attendees say about From Day One conferences

Jordan Baker, Emplify — From Day One attendee

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker, ColorVizion Lab — From Day One attendee

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu, Remitly — From Day One attendee

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila, KNKX 88.5 FM — From Day One attendee

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett, Gimme Vending Inc. — From Day One attendee

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi, Significance LLC  — From Day One attendee

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree, Fiserv — From Day One attendee

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell, Emplify — From Day One attendee

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero, One Medical — From Day One attendee

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins, Seattle Children's — From Day One attendee

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers, Nourish Events — From Day One attendee

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst, ePerkz — From Day One attendee

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater, Confluence Health — From Day One attendee

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka, SkillCycle — From Day One attendee

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk, Emory University — From Day One attendee

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University