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Webinar Recap BY Emily McCrary-Ruiz-Esparza | December 18, 2025

Talent in Motion: How HR Is Using Tech to Align People, Skills, and Opportunity

Thanks to the explosive changes in the workplace brought on by the arrival of AI, employees are being asked to learn new skills all the time–often on top of already overfull plates. That leaves HR leaders facing a difficult question: How do you build skills at the pace the business demands without burning people out? Some HR leaders say the answer lies in shorter, more flexible learning experiences, paired with clear pathways that give employees ownership over their growth.“We have to have learning experiences that are easily adaptable,” said Nate Beck, SVP of learning and experience at Zions Bancorporation, during a From Day One webinar on how HR is using tech to align people, skills, and opportunity. The company has moved away from eight-hour, weeklong training programs in favor of lighter, more flexible approaches. Targeted development plans now begin with e-learning to cover the basics, followed by a 90-minute discussion focused on behaviors.“This allows people to leave the classroom with confidence and a plan of action immediately, instead of a full day of theory,” Beck said. The focus is now squarely on specific skills and the behaviors that support them. “It allows us to be quicker at meeting the needs of the organization when things change. If a skill is no longer relevant, that’s no big deal–we can adjust, because we’re not working on three days of content, we’re working on 90 minutes of content.”“When I started in learning and development, it used to take us months to develop multi-day programs,” said Nikki Slowinski, EVP of talent experience and development at Publicis Digital Experience. “We just don’t have that luxury anymore.”Journalist and From Day One Contributing Editor, Emily McCrary-Ruiz-Esparza, moderated the session (photo by From Day One)Publicis is now using Microsoft Copilot to help build training programs faster and more responsively, informed by data. “We’re able to meet needs before they become obsolete,” Slowinski said. “There’s still a lot of critical thinking involved to make it effective and high-quality, but I don’t think we couldn’t move at this pace without AI.”At the same time, leaders emphasized that durable skills–like critical thinking, systems thinking, and problem-solving–remain essential, and may be “even more critical now,” said Veronika Lantseva, SVP of workplace performance at U.S. Bank. “AI is a transformer of the way that we do work. Those skills come into play for a human to be able to say, ‘Here’s how I can connect the dots and leverage AI to drive business outcomes.”“Adaptability is the foundation for every other growth mindset,” Beck added. The most valuable capabilities remain human ones: “critical thinking, relationship-building, communication—those are things that AI cannot outperform us on.”With so much change underway, fatigue is a real risk. To embed learning into the culture, companies need to incentivize it, said Marcus Cazier, director of learning and development at bioMérieux. “Make learning a part of core duties. Tie it to performance bonuses.”Giving employees agency over what they learn helps too. “This starts with a conversation with leaders around long-term goals and the skills needed to get there,” said Lantseva. “Let’s say I’m a project manager in HR, and I’m aspiring to work in finance. The skills-based ecosystem gives me the language to say, ‘Here’s the delta between the skills I have today and what I need in the future.’ Then I can work with my manager to say, ‘How do I close that gap?’”Internal skills frameworks clarify the skills and proficiency levels required for different roles, giving employees a clear target to aim for. “That gives people leaders and HR language to use when they have future-focused conversations,” Lantseva said.That clarity can also break down barriers among departments, said Beck. “You get more cross-functional work. People are happier when they can see opportunities that are available. Maybe they don’t leave HR, but they get to participate in something with accounting. It’s such a good and healthy practice to have transparent skill and role frameworks so people can try new things.”SHL, for example, developed a skills taxonomy of 96 discrete behavioral skills that companies can use to evaluate their talent. Employees can better understand their own capabilities, while the organization can identify internal candidates ready to take on new jobs rather than hiring externally. When a new role opens or a team needs support, leaders can see who already has the relevant skills.Sukhmani Grewal, a solutions architect at SHL, described working with a client whose senior HR leader wanted to move into a business role–an unusual step in that organization. “We were able to show they have the right skills to be an effective business leader for the opening,” she said. “We were able to connect the dots, and the person is thriving.”Skills can also be transferred person to person, outside of structured training programs. At bioMérieux, mentorship has been a vital mechanism for skills-sharing, but only when it’s treated as more than a goodwill exercise. The mentorship is short-term and skill-based, says Cazier. It’s distinct from coaching or sponsorship, and sets the expectation that leaders will mentor, supported by systems and tools.“Adaptability is our foundation, and digital fluency keeps us relevant,” Beck said. “But human skills are what keep us irreplaceable. That’s what people need to remember–focus on how humans interact, and how we can use AI to augment our capacity.”Editor’s note: From Day One thanks our partner, SHL, for sponsoring this webinar. Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism. She is the host of How to Be Anything, the podcast about people with unusual jobs.(Photo by courtneyk/iStock)

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News BY Emily Nonko | November 14, 2025

Target’s Buff Santa Is Back. Can He Deliver the Brand From Its Troubles?

Can a hunky Santa deliver relief from Target’s enduring struggles? For a second year in a row, the $106 billion national retailer is hoping the character can at least be a warm and welcoming messengar though the holiday season.This fall, Target announced its Step Into the Holidays campaign with a big emphasis: “Kris K. is back.” The company launched the campaign last year showcasing a youngish, dashing Santa. As a woman in last year’s ad put it: “It was Santa Claus. And he’s, like, weirdly hot.” The ad got attention everywhere from Tik Tok to the New York Times, so he was due for an encore. This time, ads show a fuller view of Kris’ personality, as he highlights his top gifts, watches football, sings karaoke and goes on dates.“Kris K. from Target captured hearts last holiday season,” Michelle Mesenburg, Target’s SVP for creative and content, said in a statement. “He embodies the playful joy, ease and inspiration that define the Target experience — helping you find the perfect gifts, celebrate every moment and make the season shine a little brighter.”Target has been in the midst of a new strategic plan on “creating today's Tarzhay, offering everyday discovery and delight for millions of families and ensuring Target is a consumer favorite for years to come,” then-CEO Brian Cornell said earlier this year. That has included a huge investment in marketing efforts, including this multi-pronged holiday campaign. Sarah Nesheim, a brand expert and co-founder of the social-media driven branding firm Crafted, isn’t convinced that marketing alone can fully correct course on the company’s recent struggles. She traces Target’s branding issue to 2023, when the company removed some displays celebrating Pride Month from store shelves after social media posts about its “woke” merchandise and threats against the safety of its workers, then faced further backlash from LGBTQ+ and human rights groups who said Target wasn’t standing by the community.This January, Target joined a number of other U.S. companies in dropping its diversity, equity and inclusion goals. Black shoppers responded with a well-publicized, 40-day boycott over its decision to cave to right-wing pressure on diverse hiring goals. While CEO Brian Cornell tried to re-emphasize Target’s commitment to diversity and inclusion, Target announced his resignation in August.Flip-flopping rarely works to cement a retailer’s brand identity and build customer loyalty. “It dilutes the brand identity and confuses customers,” Nesheim told From Day One. Consistent messaging of a brand like Costco — which sticks to customer value, even promising not to raise the price of its famous $1.50 hotdog — is a more effective strategy, she adds. Costco also stuck with its DEI programs, along with companies like Levi Strauss & Co.Target’s identity crisis strained already-existing retail challenges. “It’s made them less resilient to pressures like tariffs and Americans spending less,” Nesheim added.So while shopper boycotts rarely hurt major companies’ bottom line, the one in January did. Sales at Target, which has almost 2,000 stores across the U.S., fell more than expected in the first quarter of 2025. This summer, executives candidly included the DEI boycott in the list of reasons why the sales were down: “This was remarkable because a concession like that does not happen often,” NPR business correspondent Aline Selyukh said at the time.Sales from both physical stores and online channels had also been flat or declining in nine out of the past 11 quarters, PBS reported in August. In October, the Wall Street Journal reported that the company planned to lay off around 1,000 global corporate employees and eliminate 800 open positions. So will a hot Santa usher in some actual magic? “It’s a cute campaign,” Nesheim acknowledges, “but it still doesn’t tell me anything about what Target stands for.” Still, there’s effort by the retailer to make bigger changes. The new chief executive, 20-year Target veteran Michael Fiddelke, starts in February. He has outlined three immediate priorities: rebuilding Target’s merchandising strategy, improving the in-store experience, and investing in technology. The holiday campaign is meant to emphasize the brand’s store experience and value. Target also just made news for its new directive asking store employees to smile, make eye contact, and greet or wave when a shopper comes within 10 feet of them. “Heading into the holiday, we’re making adjustments and implementing new ways to increase connection during the most important time of the year,” Chief Stores Officer Adrienne Costanzo said in a statement.The company found that key consumer metrics rose when shoppers were greeted or acknowledged. The company will also work to improve in-stock levels, spruce up its stores, and host in-store demos and events throughout the holidays.And in the social-media world, Target hopes Kris K. can help kindle a new vibe. A video on Target’s official Instagram page, reports USAToday, shows a buff, “charismatic store team member” dressed as Santa, lifting weights (two red baskets filled with store items), which prompted one social-media user to muse, “Will there be one in every store?”  In her two-decade career, Emily Nonko has written about social justice, urbanism, real estate and housing as a freelance journalist based in Brooklyn, New York. In 2020, she co-founded Empowerment Avenue, a nonprofit supporting creative work from incarcerated people, and oversaw its writing cohort, where the group supported hundreds of stories publishing in mainstream media outlets from incarcerated writers around the country.(Featured image courtesy of Target)

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What Our Attendees are Saying

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“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
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“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
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“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
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“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
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“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
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“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

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“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

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“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
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“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
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“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
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“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
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“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
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“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
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“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
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“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University