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Live Conference Recap BY Katie Chambers | May 06, 2026

Cutting Through the Noise With Storytelling That Drives Impact

How much for your Instagram feed, or worse, your email inbox, is filled with AI slop right now? “As our feeds fill up with more mediocre content, and as we’re faced with this information overload, we really need to ensure that our marketing teams are creating messaging that is cutting through,” said Claire Reilly, journalist and moderator of a panel discussion at From Day One’s Silicon Valley marketing conference.In the age of information overload, compelling storytelling can set a brand apart from the barrage of mediocre content. How can marketing teams craft content that truly engages when audience attention is scattered and fickle? Panelists explored this question and more. Unnikrishnan (Unni) KP, SVP, marketing, Americas at Palo Alto Networks, jokes that B2B marketing can easily slump from “business to business” to “business to boring,” depending on the storytelling. “At the end of the day, you’re reaching out to an audience who’s a human being, they are a consumer.” KP says explaining the “nuts and bolts” of a product is important too, but you first “need to connect with the audience and try to see how it attaches to what that person stands for.”Nizzi Karai Renaud, chief brand officer at Zazzle, faces a different challenge: reaching both designers who take their art seriously but also want to make money, and consumers, all who come to the website for a wide range of products and solutions with wildly different tones tied to their personal self-expression. “That’s the core tension in the storytelling,” she said. “The overlap happens at identity,” whether a consumer is buying a product for themselves or someone else. “The product for us is the artifact, but the story underneath is that recognition and belonging is what unites all of this together, that humanity piece.”Panelists shared insights on the topic, "Creative, Results-Oriented Storytelling That Connects"To accomplish this in brand storytelling, Zazzle relies on both user-generated content (UGC) as well as in-house created marketing, all tied back to the humans behind the interactions. “We used to say, ‘Zazzle has millions of designs.’ But what converts much better is saying, ‘Your sister is impossible to shop for—until she isn’t.’ Our technique is to channel the customer’s inner monologue.”Meanwhile, AI is revolutionizing how storytelling reaches customers, as online searching shifts from prioritizing SEO to AEO or GEO instead. “How are you changing your strategy as we go from one of straight clicks to citations and building yourself as an authority in search?” Reilly said. Vidhya Srinivasan, chief marketing officer at Prophix, and her team have been staying ahead of the curve. “Earned media has become very, very important,” she said, citing UGC as one pathway in. “The brand authority is going to go back to the very basics: What are the backlinks? Who are the brands? How are you surfacing?” With AEO and GEO, the priority is now search phrases rather than search words. And KP notes that the bigger challenge will be ensuring that your results land as those “most validated” by AI. Bala Desikamani, VP of marketing at Temenos, offers the three “superpowers” of AI as it impacts marketing: processing massive volumes of data, creating personalized content at scale, and refining analytics to improve forecasting.AI can take that data and help “to triangulate your target and focus on anything that you do,” Desikamani said. “It also gives very useful insight into which type of audience is in [your] market, looking for solutions that you can leverage, and then gives you attributes that help you build stories that resonate to that market set.” AI can provide extremely detailed attributes for the ideal client profile and help dig down to different geographic regions or specific products within a company. It can also help with A/B testing in social media and copywriting. With AI becoming increasingly powerful, it is also inspiring the same fear in workers in all departments from marketing to HR to legal: Will my job be replaced? “AI [is] spewing out 100 creative ideas to everybody and anybody can democratize [them],” Desikamani said. “If anybody can come up with a bunch of creative, how do you create that differentiation? And that is why the human element still comes in,” he said. “Collectively in this room we have so much more intuition than all of AI across the world can ever possess. That intuition is your superpower as human beings. Leverage that intuition, but leverage AI for what it can do, which is to do the grunt work, but eventually you make the decisions.”AI is allowing brands to produce masses of content quickly and cheaply, but that doesn’t mean it’s all high quality, Reilly says, and cynical consumers are getting wary. KP says that working with AI should be similar to the learning process of children—meaning it takes time, practice, and challenge, not just accepting the first answer to your first prompt to an LLM.Srinivasan sees the value of using LLM’s or other creative platforms to create copy, social media posts, and even full webinars. But humans are still needed to “retain the authenticity of the brand. My team uses Claude every day, and every PowerPoint looks the same. There are things that become templatized and boring.”Using AI to increase productivity is fine, Renaud says, “but that final touch, that creativity, it can’t do it yet, and I’m not sure it will get there.” She notes that science has proven consumers make decisions based on their salience or their “gut,” and their gut is often put off by AI, or even human-created content that they wrongly suspect is AI. “That gut check has to exist with humans.”AI still cannot replicate the true authenticity of humans. “Do whatever scientific process you follow to ensure authenticity of your stories and messages,” Desikamani said. “The lines are blurred now between sales and marketing. The biggest barometer of your actual engagement in terms of the quality of your funnel is your conversations and the feedback that comes from sales. Keep it authentic and measure it through the influence that marketing exerts on the actual funnel.”Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost, Top Think, and several printed essay collections, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.(Photos by Josh Larson for From Day One)

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Live Conference Recap BY Grace Turney | April 24, 2026

Workplace Wellness and Engagement When Employees Feel They’re at a Breaking Point

Athar Siddiqee still remembers how thrilled he was when he got his first company-issued cell phone. “How cool is this?” he recalls thinking. But he had no idea he was stepping onto a treadmill that would never stop.That moment of innocent excitement captures something essential about the modern workplace: the tools meant to make life easier have steadily erased the boundary between work and rest. For HR leaders, that erosion has become a defining challenge—one that Covid forced into the open, and that no single app or assistance program has fully solved.The question of what genuinely supports employee well-being, and not just what looks good in a benefits brochure, was the focus of a panel at From Day One’s Silicon Valley conference, moderated by Rachael Myrow, senior editor of KQED’s Silicon Valley News Desk. One Size Fits No OneSiddiqee, head of total rewards at Micron Technology, was candid about the limits of standard benefits packages. During the pandemic, Micron rolled out an employee assistance fund, a home-office setup stipend, Headspace subscriptions, virtual fitness classes, and one “Innovate and Invigorate” Friday off per month. All of this was useful, yes—but not universal.In India, for instance, the employee assistance program went largely unused. Mental health struggles are handled within extended families, and the stigma of seeking outside help made formal EAP channels a non-starter. Micron responded by building flexible benefits programs in India, Singapore, and Malaysia that let employees allocate funds toward whatever they actually needed, such as childcare, gym memberships, or other priorities. “We realized that one size didn’t fit all,” Siddiqee said. Those localized programs have stayed in place.The Quiet Cracking ProblemMyrow introduced the phrase “quiet cracking,” or employees buckling under sustained pressure, and asked for a clinical perspective on what the early warning signs look like.“The term might be rather new, but this has been going on for a long time,” said Inderpreet Dhillon, MD, senior medical director at Grow Therapy. A board-certified adult psychiatrist with 20 years in practice, Dhillon says what has changed is the intensity. The commute that once served as a mental buffer between work and home has vanished for many people. “My living room is on the first floor and my office is on the second floor. I used to drive 20 or 30 minutes to get back home. That used to be my time to unwind.”Leaders spoke about "Workplace Wellness and Engagement When Employees Feel They’re at a Breaking Point"Without that buffer, personal stress and professional pressure have merged into a single, unrelenting weight. By the time people reach clinical care, the situation is often already serious. The challenge, Dhillon says, is reducing friction well before that point—making it easier to find a provider, understand insurance coverage, and sustain treatment rather than seeking help only in crisis and disappearing once the acute moment passes.Preventive Care Over Reactive FixesAt VIAVI Solutions, musculoskeletal claims have ranked among the top two cost drivers for years, a problem compounded by a workforce that skews older than the broader tech industry. “Once musculoskeletal issues become significant, it’s hard to reverse,” said Nancy Yang, VP of total rewards at VIAVI Solutions. Working with medical providers and benefits brokers, Yang’s team developed a virtual physical therapy program that employees can access from home, combining guided PT sessions with routine stretching, designed to interrupt that trajectory early rather than treat it after the fact.Dhillon reinforced the logic from a mental health angle. Patients who drop out of care after one or two sessions, then return months later in the next crisis, never complete a full episode of treatment. At Grow Therapy, the company has developed coaching tools to support patients between weekly sessions, helping them stay engaged across the full arc of recovery. “The ROI shows up,” Dhillon said, in reduced healthcare costs, lower absenteeism, and recovered productivity, but only if employees stick with care long enough to get there.Connection, Trust, and the Importance of Being SeenOlga Bobin, head of global talent mobility at EPAM Systems, relocated from Belarus to the United States 18 years ago, raised two daughters, and spent most of her career working remotely across time zones and cultures. When Myrow asked what actually carried her through the hardest moments, she didn’t mention a single program.“It was three things,” Bobin said. “Real human connection, people who genuinely cared, not because the system told them to check in. Real flexibility, when my company truly trusted me in how and when I work. And recognition, knowing that my work mattered.”She was blunt about what that trust costs when it’s absent: the energy employees spend proving their availability instead of doing their best thinking. “When organizations remove that tax through genuine trust, people become better, feel better, and perform better.”Bobin also issued a challenge to the audience: “When was the last time you told someone on your team specifically what they did and the real impact it made?”Building Systems That Surface the Human Moment“That small moment, which compounds across many people across an organization, those small moments are what lead to greater disengagement,” said Katie Cunningham, director of product at Augeo Workplace Engagement. She pointed to a pattern most people recognize: a moment of going above and beyond that passed without acknowledgment. The technology question her team is trying to answer is not how to automate recognition, but how to surface the right signals so that managers can act on them in a genuinely human way.“We’re not talking about removing humans from acknowledging that,” Cunningham said. “We’re talking about how do we surface those moments and make them very, very easy to act on.” She noted that managers are already stretched thin, responsible for both cultural cohesion and business outcomes, and that AI tools can help by handling the preparatory work, freeing managers to focus on the actual human interaction.AI as Accelerant, Not ReplacementThe panel closed with a question about AI and job security. Siddiqee pointed to a program Micron created that keeps the human element central: a licensed behavioral therapist stationed at each major location, available for 20-minute drop-in sessions. The slots book out a month in advance. For that kind of support, he says, AI needs to step aside.Yang described her team’s use of AI-generated video skits that turn compensation conversations into coaching moments, short scenarios drawn from real VIAVI situations that help managers explain pay structures, leveling decisions, and promotion criteria in plain language.Cunningham’s team built an AI-assisted coaching tool to help product staff communicate more effectively with executive stakeholders, raising the baseline before those conversations happened rather than replacing the mentorship that follows.Dhillon offered a caution. The human need to feel seen, heard, and connected is not a feature that organizations can automate away. If rising productivity expectations (enabled by AI) come at the cost of psychological safety and cultural connection, “we’ve got a little problem on our hands.”The through line in every answer was the same: technology can reduce friction, surface signals, and scale support. But the moment of recognition, the expression of trust, the sense that one’s work matters—those still require a real person to deliver them.Grace Turney is a St. Louis-based writer, artist, and former librarian. See more of her work at graceturney17.wixsite.com/mysite.(Photos by Josh Larson for From Day One)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University