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Live Conference Recap BY Ade Akin | May 04, 2026

AI in Marketing: Scaling Personalization Without Losing the Human Touch

While other brands were racing to automate every email subject line, blog post, and social media caption during the height of the generative AI boom, Unilever, Vaseline’s parent company, took a different approach.Instead of using AI to accelerate the launch of new products, Unilever used it to listen to consumers, which led to an unexpected discovery that their base didn’t need a new product. Instead, they needed validation, and sometimes correction, on how they were using old products. These insights led to the “Vaseline Verified” campaign, an initiative that deferred a costly R&D rollout in favor of celebrating consumer “hacks.” The campaign went on to win 11 Cannes Lions awards, including the Titanium Grand Prix.This story, shared by Heather Bollinger, the chief revenue officer at Vurvey Labs, set the tone for a panel discussion focused on AI’s optimal role in marketing at From Day One’s Silicon Valley marketing conference. The conversation, moderated by Rosalie Chan, a senior tech editor at Business Insider, made one point clear: the most effective AI strategies focus on reimagining workflows and breaking down silos between data, compliance, and content—not replacing humans.The Augmentation MindsetThe panelists drew a sharp distinction between using AI to scale processes and using it to improve human capability. James Kessinger, the group VP of marketing at SolarWinds, says his team leverages AI agents for heavy data lifting, scraping funnel metrics from initial click to closed revenue, but remains cautious about removing the human touch in communications aimed at technical buyers.“You’ve got to humanize that, at least in our world, talking to engineers,” Kessinger said. “You’ve got to be able to give them relevance of somebody who’s actually doing this job. It’s hard sometimes for AI to capture that essence.” Panelists spoke about "AI in Marketing: Scaling Personalization Without Losing the Human Touch"AI serves as an editor for brand voice and trademark compliance at SolarWinds, freeing content marketers from tasks such as proofreading so they can focus on more important aspects of content, such as fluency and tone.Henrique Loyola, head of content & discovery for Play Games Go-To-Market, Google, echoed the theme of augmentation, describing AI as an enhancer. “If a task would take you a few hours to do, we think AI can have it done in a few minutes,” Loyola said. He highlights the use of AI to tag game metadata not just by genre, like “action” or “RPG,” but by emotional and behavioral traits like “engaging” or “long play session,” allowing Gemini to organize the Play Store in ways human curators never could, given how time-consuming it would be. Redefining Compliance and Generative SEOThe conversation shifted to a growing tension in the marketing industry: the rise of “no AI” disclaimers in consumer advertising versus the wholesale adoption of AI in B2B content creation. Kumar Rathnam, the SVP and head of global products, digital, sales & marketing solutions, at Dun & Bradstreet, says his employer has a pragmatic approach to AI adoption. “In B2B marketing, anything that is not human, we are absolutely fine,” Rathnam said, adding that the company draws the line only at synthetic human imagery and video. “The disclaimer doesn’t have to be there, as long as there are no humans involved.”However, the influx of AI-generated content is forcing a complete overhaul of how marketers approach search engine optimization (SEO). Rathnam described a shift from keyword stuffing practices to a “question and answer” architecture that’s designed specifically for AI crawlers and chatbots. “Agents are looking for people to answer questions fast,” he said. This means prioritizing FAQ structures and comparative content that allows large language models to easily cite and synthesize a brand’s authority.Kessinger says the way AI algorithms approach source citations is now evolving. While Reddit once dominated AI summaries, platforms like G2 are gaining ground because they offer verified, bounded audiences. “They get a higher citation because it’s a bound audience. We know who they are,” Kessinger added.Vibe Coding for MarketersA surprising trend emerged when the panel addressed the democratization of software development. The panelists admitted to embracing “vibe coding,” the practice of using natural language prompts to spin up quick, disposable software tools, to solve marketing bottlenecks.Loyola described using vibe-coded solutions for short-term curation problems, such as suppressing game titles related to sensitive global events. “It’s easier to get to a product team with a new feature you need if you have something ready,” Loyola said. “You can just bring them a product instead of 15 pages of technical requests.” Rathnam notes a similar phenomenon, where marketing operations teams build their own agents to analyze campaign data in real-time, bypassing lengthy customer relationship management change processes to prove a concept before scaling it.Yet, with this new power comes a warning about AI’s tendency to please its user. “AI has a bias towards completing the task as quickly as possible. It wants you to say, ‘Great, thank you,’” Loyola said. “It may start to hallucinate or lie just to get it across the finish line. You have to trust it, but you have to check.”The Human at the CoreThe panel’s advice for marketing leaders is to prioritize data integrity and human judgment over loyalty to any platform. Rathnam urges to avoid locking into monolithic “end-to-end” AI platforms that may be obsolete within a year. Instead, he advises focusing on the underlying data pipeline and feedback loops. “Get your data story right,” he said. “Anything you do around data, the accuracy, the coverage, the completeness, is going to help anything that changes in the future.”For Bollinger, the Vaseline story serves as a perfect metaphor for the current moment. Artificial intelligence is powerful enough to simulate human behavior, but its greatest ROI comes from understanding actual humans. “Don’t be afraid,” Bollinger said. “Dive in. There are so many opportunities to augment your teams, but the human has to be at the core of that.”Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.(Photos by Josh Larson for From Day One)

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Live Conference Recap BY Grace Turney | April 24, 2026

Workplace Wellness and Engagement When Employees Feel They’re at a Breaking Point

Athar Siddiqee still remembers how thrilled he was when he got his first company-issued cell phone. “How cool is this?” he recalls thinking. But he had no idea he was stepping onto a treadmill that would never stop.That moment of innocent excitement captures something essential about the modern workplace: the tools meant to make life easier have steadily erased the boundary between work and rest. For HR leaders, that erosion has become a defining challenge—one that Covid forced into the open, and that no single app or assistance program has fully solved.The question of what genuinely supports employee well-being, and not just what looks good in a benefits brochure, was the focus of a panel at From Day One’s Silicon Valley conference, moderated by Rachael Myrow, senior editor of KQED’s Silicon Valley News Desk. One Size Fits No OneSiddiqee, head of total rewards at Micron Technology, was candid about the limits of standard benefits packages. During the pandemic, Micron rolled out an employee assistance fund, a home-office setup stipend, Headspace subscriptions, virtual fitness classes, and one “Innovate and Invigorate” Friday off per month. All of this was useful, yes—but not universal.In India, for instance, the employee assistance program went largely unused. Mental health struggles are handled within extended families, and the stigma of seeking outside help made formal EAP channels a non-starter. Micron responded by building flexible benefits programs in India, Singapore, and Malaysia that let employees allocate funds toward whatever they actually needed, such as childcare, gym memberships, or other priorities. “We realized that one size didn’t fit all,” Siddiqee said. Those localized programs have stayed in place.The Quiet Cracking ProblemMyrow introduced the phrase “quiet cracking,” or employees buckling under sustained pressure, and asked for a clinical perspective on what the early warning signs look like.“The term might be rather new, but this has been going on for a long time,” said Inderpreet Dhillon, MD, senior medical director at Grow Therapy. A board-certified adult psychiatrist with 20 years in practice, Dhillon says what has changed is the intensity. The commute that once served as a mental buffer between work and home has vanished for many people. “My living room is on the first floor and my office is on the second floor. I used to drive 20 or 30 minutes to get back home. That used to be my time to unwind.”Leaders spoke about "Workplace Wellness and Engagement When Employees Feel They’re at a Breaking Point"Without that buffer, personal stress and professional pressure have merged into a single, unrelenting weight. By the time people reach clinical care, the situation is often already serious. The challenge, Dhillon says, is reducing friction well before that point—making it easier to find a provider, understand insurance coverage, and sustain treatment rather than seeking help only in crisis and disappearing once the acute moment passes.Preventive Care Over Reactive FixesAt VIAVI Solutions, musculoskeletal claims have ranked among the top two cost drivers for years, a problem compounded by a workforce that skews older than the broader tech industry. “Once musculoskeletal issues become significant, it’s hard to reverse,” said Nancy Yang, VP of total rewards at VIAVI Solutions. Working with medical providers and benefits brokers, Yang’s team developed a virtual physical therapy program that employees can access from home, combining guided PT sessions with routine stretching, designed to interrupt that trajectory early rather than treat it after the fact.Dhillon reinforced the logic from a mental health angle. Patients who drop out of care after one or two sessions, then return months later in the next crisis, never complete a full episode of treatment. At Grow Therapy, the company has developed coaching tools to support patients between weekly sessions, helping them stay engaged across the full arc of recovery. “The ROI shows up,” Dhillon said, in reduced healthcare costs, lower absenteeism, and recovered productivity, but only if employees stick with care long enough to get there.Connection, Trust, and the Importance of Being SeenOlga Bobin, head of global talent mobility at EPAM Systems, relocated from Belarus to the United States 18 years ago, raised two daughters, and spent most of her career working remotely across time zones and cultures. When Myrow asked what actually carried her through the hardest moments, she didn’t mention a single program.“It was three things,” Bobin said. “Real human connection, people who genuinely cared, not because the system told them to check in. Real flexibility, when my company truly trusted me in how and when I work. And recognition, knowing that my work mattered.”She was blunt about what that trust costs when it’s absent: the energy employees spend proving their availability instead of doing their best thinking. “When organizations remove that tax through genuine trust, people become better, feel better, and perform better.”Bobin also issued a challenge to the audience: “When was the last time you told someone on your team specifically what they did and the real impact it made?”Building Systems That Surface the Human Moment“That small moment, which compounds across many people across an organization, those small moments are what lead to greater disengagement,” said Katie Cunningham, director of product at Augeo Workplace Engagement. She pointed to a pattern most people recognize: a moment of going above and beyond that passed without acknowledgment. The technology question her team is trying to answer is not how to automate recognition, but how to surface the right signals so that managers can act on them in a genuinely human way.“We’re not talking about removing humans from acknowledging that,” Cunningham said. “We’re talking about how do we surface those moments and make them very, very easy to act on.” She noted that managers are already stretched thin, responsible for both cultural cohesion and business outcomes, and that AI tools can help by handling the preparatory work, freeing managers to focus on the actual human interaction.AI as Accelerant, Not ReplacementThe panel closed with a question about AI and job security. Siddiqee pointed to a program Micron created that keeps the human element central: a licensed behavioral therapist stationed at each major location, available for 20-minute drop-in sessions. The slots book out a month in advance. For that kind of support, he says, AI needs to step aside.Yang described her team’s use of AI-generated video skits that turn compensation conversations into coaching moments, short scenarios drawn from real VIAVI situations that help managers explain pay structures, leveling decisions, and promotion criteria in plain language.Cunningham’s team built an AI-assisted coaching tool to help product staff communicate more effectively with executive stakeholders, raising the baseline before those conversations happened rather than replacing the mentorship that follows.Dhillon offered a caution. The human need to feel seen, heard, and connected is not a feature that organizations can automate away. If rising productivity expectations (enabled by AI) come at the cost of psychological safety and cultural connection, “we’ve got a little problem on our hands.”The through line in every answer was the same: technology can reduce friction, surface signals, and scale support. But the moment of recognition, the expression of trust, the sense that one’s work matters—those still require a real person to deliver them.Grace Turney is a St. Louis-based writer, artist, and former librarian. See more of her work at graceturney17.wixsite.com/mysite.(Photos by Josh Larson for From Day One)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University