Live 2026: Silicon Valley Marketing

Thursday, April 09, 2026

|

8:30AM PT - 5:30PM PT

Apply Now

TOPIC

Navigating the AI Era: Find and Keep Your Customers in the New Battle for Attention

The days of the customer coming to you are going away. At a time of diffused attention, AI and other new technology give marketers powerful tools for getting to where the customers are–and to better appreciate what appeals to them. New approaches can show marketers where, when, and why prospective customers are making their decisions. Since human agency will always be a factor, how can marketers using algorithms also take into account the unique personal factors that go into these choices? At our conference of leaders in marketing, sales, advertising, and customer experience, we’ll explore how to blend technology with empathy to stay in tune with shifting customer sentiment on factors like value, performance, trust, prestige, and authenticity. How can marketers more accurately identify exactly what's working–and what's not? We'll probe emerging methods across the diversity of customer relationships–whether it's B2C, B2B, B2B2C, or all of the above–to find out how companies can build stronger bonds with their shoppers, partners, and communities.

Agenda

All times shown below are U.S. Pacific Time

Morning

8:30 - 11:30 AM

Breakfast, AI in Marketing, and Networking

The day will kick off with a fireside chat featuring Sanjai Parthasarathi, Chief Marketing Officer at Coherent Corporation. Then executive panelists will discuss “AI in Marketing: Scaling Personalization Without Losing the Human Touch.” Leaders from across the marketing ecosystem will explore how AI is reshaping personalization, content creation, and campaign optimization, while raising important questions about ethics, bias, and customer trust. The discussion will focus on how teams are integrating tools such as chatbots and predictive analytics while ensuring marketing remains human, creative, and aligned with brand values.

Session Highlights

PANEL
PANEL
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
STRUCTURED NETWORKING
STRUCTURED NETWORKING
BREAKFAST
BREAKFAST

Midday

11:30 - 2:55 PM

Workshops, Lunch, and Creative Storytelling That Connects

After attending a workshop of their choice, attendees will enjoy a buffet-style lunch with opportunities to connect at tables focused on marketing strategy, brand storytelling, and customer engagement, with discussion prompts to spark conversation. Then executive panelists will take the stage for the topic “Creative, Results-Oriented Storytelling That Connects.” Leaders will discuss how marketing teams can break through the noise with compelling narratives, maintain consistency across channels while tailoring content to specific audiences, and balance creative storytelling with data-driven insights to better understand what resonates and drives engagement.

Session Highlights

PANEL
PANEL
COFFEE
COFFEE
WORKSHOP
WORKSHOP
LUNCH
LUNCH

Afternoon

2:55 - 5:10 PM

Marketing in Lean Times, Closing Fireside Chat, and Evening Reception

To round out the day, panelists will turn their attention to growth and resilience with a discussion titled “Effective Marketing in Lean Times: Creative Approaches to Delivering Value.” Leaders will explore how marketing teams can drive results even as budgets tighten and consumer spending becomes more cautious. The conversation will focus on strategies that deliver strong returns, how marketers can adjust priorities and KPIs during uncertain periods, and the tools and tactics that help teams do more with less. The day will conclude with a closing fireside chat featuring Keith Pearce, Senior Vice President of Marketing at Zendesk, followed by an evening reception.

Session Highlights

REMARKS
REMARKS
PANEL
PANEL
FIRESIDE
FIRESIDE
COCKTAIL RECEPTION
COCKTAIL RECEPTION

Get notified when the event is updated

VENUE

Computer History Museum

The conference will take place at the Computer History Museum, which exhibits on early computers, the growth of the Internet, industry pioneers & more.

1401 N Shoreline Blvd, Mountain View, CA 94043
Apr 09
8:30AM - 5:30PM