Renaye Edwards is Ammunition’s Global Chief Operating Officer and Managing Director, Europe, leading the agency’s London office and European expansion. A marketing strategist, ABM specialist, and growth-focused commercial leader, she brings more than 20 years of B2B marketing experience across in-house, agency, and entrepreneurial roles. In 2013, she co-founded Radish Agency to bring clarity, creativity, and commercial focus back to B2B and scaled it into one of the UK’s most respected B2B agencies, recognized for award-winning work and measurable impact. At Ammunition, Renaye is responsible for launching and scaling the agency’s European operation, building high-performing teams and systems, strengthening the brand’s regional footprint, and accelerating new business. She leads growth and transformation, aligning strategy, creative, media, and technology to deliver standout work and measurable impact for ambitious brands.

Kelly Heilpern is the Chief Strategy Officer of Ammunition, where she leads digital transformation, media planning, and strategic innovation for the agency’s diverse client portfolio. With experience on both the agency and brand sides, she brings a unique perspective that shapes Ammunition’s direction, drives growth, and empowers teams to deliver measurable impact. A recognized expert in media strategy, Kelly excels at building data-driven, creative media plans that connect brands with audiences in meaningful ways. Her expertise was further acknowledged when she served as a judge for Adweek’s Media Plan of the Year awards. Kelly began her career managing agencies for major brands and transitioned into a digital-first agency before joining Ammunition in 2017 as its first employee. Since then, she has helped transform the agency into a nationally recognized 360° creative and media powerhouse, earning honors from Adweek’s Fastest Growing Agencies, Inc. 5000, The Financial Times, and the Atlanta Business Chronicle.