Have you thought about your end of life wishes? “As of 2025, 24% of Americans have a will, although 67% of Americans acknowledge that this is a very important document,” said Paul Fried, founding member of I Made the Arrangements.

Fried spent a year and a half building a website focused on end-of-life planning. Through the lens of human resources, this kind of benefit, like offering a will and encouraging employees to document their plans, can create a meaningful partnership between employer and employee, he shared during a thought leadership spotlight at From Day One’s Minneapolis conference. 

It also gives employers a way to approach support with compassion—recognizing that employees are whole people with complex lives. By offering a tool to ease the logistics of difficult life circumstances, companies can show care beyond the workplace.

The website includes features like a “wish capture,” where users can document their end-of-life preferences and share them as a PDF. It also offers a will builder with advanced directives. Employees can then designate a wish keeper, or someone who will receive access to these documents after the employee’s passing. The employees can write their own eulogy, obituary, or video eulogy, final thoughts, e-mail your children every year, and upload videos that can be synced with music. 

“While over six in 10 (63%) older adults say they have had an end-of-life conversation with a loved one, far fewer have made end-of-life preparations like preparing a last will and testament (36%) or a living will (33%),” according to Cheryl L. Lampkin in Thoughts on End of Life: For Most, Concerns do not Equate to Action. Moreover, less than half of the adults aged 45 and older who have not made these or similar preparations, say it is very likely they will.

Most employees don’t leave jobs because of pay, they more often leave because they are not appreciated, Fried says. End of life planning support helps build a genuine feeling of appreciation and value for workers, says Fried. Employees might not remember how much their bonus was, or how many steps they took in a wellness app but they will remember the company and the employers that helped guide them through life’s most challenging situations. 

Fried created I Made the Arrangements with a clear goal: to take the stigma out of end-of-life planning and turn a traditionally taboo topic into something approachable and empowering. By offering creative, compassionate benefits like this, employers can do more than support their teams, they can strengthen employee loyalty, deepen trust, and improve retention by showing they care about the full arc of their employees’ lives.

Editor’s note: From Day One thanks our partner, I Made the Arrangements, for sponsoring this thought leadership spotlight. 

Tabitha Cabrera, Esq. is a writer and attorney, who has a series of inclusive children's books, called Spectacular Spectrum Books.

(Photos by Travis Johansen for From Day One)