As the marketing landscape becomes more complex, organizations are investing in specialized roles and tools to keep pace with change. Marketing tech and operations leaders are now critical in managing everything from CRM systems and automation platforms to AI-driven content and analytics. How are companies building and managing their marketing tech stacks to support their goals? Which AI tools are delivering real value for marketers, and how can teams evaluate what’s worth adopting? What strategies help ensure alignment, data integrity, and effective training across marketing teams?

From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 3 credits from both organizations. The Activity IDs will be sent to attendees after the conclusion of the session.